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Title: A análise da influência da publicidade com portadores de deficiência na compraAuthor: Hebler, Laura AndreeaLanguage: PortuguésRepository: 73Subject: Deficiência / Publicidade / Marketing / Comportamento do consumidor / Publicidade com portadores de deficiência / Compra / Atitudes / Disability / Advertisement including disability / Purchase / Attitudes / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The impact of social media on consumer behaviourAuthor: Morgadinho, Ana Rita PiresLanguage: InglésRepository: 73Subject: Cosmetic industry / Online communities / Instagram / YouTube / Netnography / Indústria cosmética / Comunidades online / Netnografia / Marketing / Rede social / Comunicação / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Y40 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Y Miscellaneous categories
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Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communitiesAuthor: Santos, Joana Fonseca dosLanguage: InglésRepository: 73Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How can store atmosphere be applied in Sonasol brand?Author: Pinto, Inês Ferreira LourençoLanguage: InglésRepository: 73Subject: Marketing / Store atmosphere / Fast moving consumer goods / Detergents / Estratégias de marketing / Marca comercial / Consumo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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