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Repository

73 (2)

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Author

Dias, Maria do Rosário de Sousa (1)
Seabra, André Filipe Pacheco (1)

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Subject

Loyalty (2)
Relationship marketing (2)
Brand equity (1)
Comportamento do consumidor (1)
Consumer behaviour (1)
Criação de valor (1)
Customer retention (1)
Fidelidade (1)
Fidelização (1)
Loyalty programs (1)

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2012 (2)
2010 (1)
2013 (1)

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Tesis (2)

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Portugués (2)

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Query: PROGRAM Language: Portugués Document Type: Tesis Subject: Loyalty programs Year: 2012

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1-2 from 2 results (0.013 seconds)

Title: A fidelização de clientes no vestuário de moda
Author: Dias, Maria do Rosário de Sousa
Language: Portugués
Repository: 73
Subject: Fidelização / Comportamento do consumidor / Marketing Relacional / Valor da marca / Loyalty / Consumer behaviour / Relationship marketing / Brand equity

Acceder
Title: Relação dos programas de fidelização e a satisfação de clientes: o caso tmn
Author: Seabra, André Filipe Pacheco
Language: Portugués
Repository: 73
Subject: Marketing relacional / Novo consumidor / Criação de valor / Satisfação / Retenção de clientes / Fidelidade / Programas de fidelização / Relationship marketing / New consumer / Value creation / Satisfaction / Customer retention / Loyalty / Loyalty programs

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