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Query: PROGRAM" Subject: Branding

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Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet

Acceder
Title: An exploratory study of brand success: evidence from the food industry
Author: Davcik, N. / Rundquist, J.
Language: Inglés
Repository: 73
Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM

Acceder
Title: Marca-municipio como herramienta de promoción turística de Salazar de las palmas, norte de Santander, país Colombia / Municipal -branding as touristic tool of promotion of Salazar de las palmas, norte de Santander, county Colombia
Author: Carrillo Rojas, Karen Viviana / Quiroga Vargas, Laura Angelica
Language: Español
Repository: 60
Subject: Marca / Municipio / Región / Turismo / Branding / Municipality / Region / Tourism / Municipios / Población

Acceder
Title: Contemporary Models for Powerful Brand Building / Modelos Contemporáneos para la Creación de Marcas Poderosas
Author: Campos Guzmán, Edith
Language: Español
Repository: 60
Subject: Marketing / Marca / Branding / Personalidad de marca / Lovemarks / Liderazgo de marca

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