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Query: PLATELET DONATION Year: 2015 Repository: 73 Language: Inglés

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Title: Attention, emotions and cause-related marketing effectiveness
Author: Guerreiro, J. / Rita, P. / Trigueiros, D.
Language: Inglés
Repository: 73
Subject: Cause-related marketing / Eye-tracking / Skin conductance / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Volunteerism, compassion and religiosity as drivers of donations practices
Author: Abreu, M. E. / Laureano, R. M. S. / Vinhas da Silva, R. / Dionísio, J.
Language: Inglés
Repository: 73
Subject: Volunteerism / Compassion / Religiosity / Donations practices / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Three essays on cause-related marketing effectiveness
Author: Guerreiro, João
Language: Inglés
Repository: 73
Subject: Marketing social / Atenção / Resposta emocional / Eye-tracking / Resposta fisiológica / Associação marca-causa / Tipo de produto / Cause-related marketing / Visual attention / Emotional arousal / Electrodermal response / Brand-cause fit / Product type

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