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73 (6)

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Author

Salgueiro, M. F. (2)
Calado, André Filipe Ribeiro Bettencourt (1)
Chamorro, A. (1)
Costa, Mariana Pires do Rosário (1)
Del Chiappa, G. (1)
Langaro, D. (1)
Lopes, Inês Maria Santos (1)
Loureiro, S. M. C. (1)
Mateus, I. (1)
Miranda, F. (1)

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Facebook (6)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marketing eletrónico (2)
Rede social (2)
Social media (2)
Active users (1)
Affective comitment (1)
Attitude (1)
Awareness (1)
Beauty app market (1)

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2017 (3)
2014 (2)
2018 (2)
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2016 (1)
2019 (1)
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Inglés (6)

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Query: INFORMATION THEORY" Repository: 73 Subject: Facebook Language: Inglés

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1-6 from 6 results (0.013 seconds)

Title: Using social networks sites in the purchasing decision process
Author: Miranda, F. / Rubio, S. / Chamorro, A. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Facebook / Networks externalities / Perceived usefulness / Purchasing decision process / Social influence / Technology acceptance model

Acceder
Title: Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author: Langaro, D. / Salgueiro, M. F. / Rita, P. / Del Chiappa, G.
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth (WoM) / Brand knowledge / Brand relationship / Facebook / Brand page / Awareness / Attitude / Trust / Affective comitment / Participation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Case study: create a facebook campaign to launch the APP Matrix Color Lounge
Author: Calado, André Filipe Ribeiro Bettencourt
Language: Inglés
Repository: 73
Subject: Digital marketing / Beauty app market / Facebook ads / Marketing eletrónico / Mercado publicitário / Estratégias de comunicação / Rede social / Facebook / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The impact of online negative word-of-mouth on customers in the telecommunication industry
Author: Costa, Mariana Pires do Rosário
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth / Negative word-of-mouth / Brand attitude / Perceived brand quality / Re-patronage Intention / Indústria das telecomunicações / Facebook / Qualidade dos serviços / Marketing / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Active engagement in the facebook brand pages of luxury hotels
Author: Lopes, Inês Maria Santos
Language: Inglés
Repository: 73
Subject: Gestão / Turismo / Rede social / Facebook / Marketing eletrónico / Comportamento do consumidor / User-generated content / Social Media / Consumer engagement / Self-congruity / Perceived advantages / Passive users / Active users / Cocreation / Privacy concerns / Personality traits / Social pressure / Hotel brand page / Five-star hotels / Cocriação / Redes sociais / Interesse / Congruência / Humanização / Vantagens percecionadas / Utilizadores ativos / Utilizadores passivos / Questões de privacidade / Traços pessoais / Pressão social / Páginas de hotéis cinco estrelas / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

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