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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysisAuthor: Gabeur, HortenseLanguage: InglésRepository: 73
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Title: The influence of online social media platforms on the choice of restaurantsAuthor: Santos, Daniela Portugal dosLanguage: InglésRepository: 73
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Title: Main contribution of iconic attractions towards increasing popularity of tourism destinations: an analysis of twitter posts and locationsAuthor: Imanbay, AnelLanguage: InglésRepository: 73
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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Marketing persona formulation and content strategy analysis for PHC Software, SAAuthor: Francisco, Ana Rita Belo PereiraLanguage: InglésRepository: 73
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Title: Blogs as a new tool of the communication mixAuthor: Revez, Catarina Sofia LeonorLanguage: InglésRepository: 73
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Title: Business plan: round the globoxAuthor: Locati, Léo CharlotteLanguage: InglésRepository: 73Subject: Business plan / Start-up planning / Subscription boxes industry / Business administration / Marketing / Financial evaluation / Indústria do turismo / Planeamento estratégico / Avaliação económica / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Food marketing guerrilla version: pratical case: Tritico, an Italian bakeryAuthor: Cavalli, FedericoLanguage: InglésRepository: 73Subject: Guerrilla marketing / Food and beverage marketing / Marketing strategy / Customer experience / Gestão / Marketing / PME Pequenas e Médias Empresas / Indústria de panificação / Estratégias de marketing / Comportamento do consumidor / Itália / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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