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Query: INFORMATION SYSTEMS" Document Type: Tesis Year: 2015 Language: Inglés Subject: Marketing

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Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
Author: Gabeur, Hortense
Language: Inglés
Repository: 73
Subject: Word-of-mouth / Electronic word-of-mouth / Consumer’s behavior / Online feedbacks / Marketing / Satisfação do consumidor / Comunicação interativa / Chat / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

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Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Nunes, Paulo Filipe Figueiredo
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

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