Refine your Search
Author
- Almeida, Júlio Miguel Moreira (1)
- Amado, Maria Alexandra Amorim (1)
- Castro, Beatriz Margarida Trindade Almiro de Menezes e (1)
- Cavalli, Federico (1)
- Cipriano, Cláudia Sofia Outeiro (1)
- Costa, Isabel Taveira de Aroso Martins da (1)
- Costa, João Maria Carneiro Pacheco Carmona e (1)
- Costa, Mariana Pires do Rosário (1)
- Dadic, Anamarija (1)
- Ferreira, Laura Sofia Neves (1)
Subject
- Marketing (39)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (20)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (14)
- M31 (10)
- Comportamento do consumidor (9)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (7)
- Trabalho de projeto (7)
- Estratégias de marketing (6)
- Rede social (6)
- Communication (5)
Year
1-10 from 39 results
(0.026 seconds)
-
Title: Information technologies in marketing and modern retail with regard to the Czech marketAuthor: Hegmonová, LucieLanguage: InglésRepository: 73Subject: Information technologies / Technological innovation / Marketing / Advertising
-
Title: Employer branding of Infotel: a close collaboration between marketing and human resourcesAuthor: Mayet, Camille Anne-SophieLanguage: InglésRepository: 73Subject: Employer branding / Recruitment / Human resources / HR marketing / Information technology services company / Marketing / Tecnologia da informação / Empresa de serviços / Recursos humanos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M15 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spiritAuthor: Almeida, Júlio Miguel MoreiraLanguage: InglésRepository: 73Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
-
Title: Telecom customer segmentation and precise package design by using data miningAuthor: Zhang TianyuanLanguage: InglésRepository: 73Subject: Telecom / Customer segmentation / Data mining / Targeted marketing / Package design / Marketing / Telecomunicação / Análise de regressão / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / C12 / M Business administration and business economics - Marketing - Accounting - Personnel economics / C Mathematical and quantitative methods
-
Title: Internal communication and employee engagement: integration plan for do it betterLanguage: InglésRepository: 73Subject: Integration plan / Employer branding / Socialization process / Internal communication / Plano de integração / Processo de socialização / Comunicação interna / Gestão de recursos humanos / Marketing / Integração profissional / Socialização organizacional / Comunicação organizacional / Engagement / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / I2 / M Business administration and business economics - Marketing - Accounting - Personnel economics / I Health, education, and welfare
-
Title: Fake news vs. healthy dietLanguage: InglésRepository: 73Subject: Advertising / Marketing / International transfer of knowledge and sponsorship / Publicidade / Transferência internacional de conhecimento / Patrocínio / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M300 / O330 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
-
Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
-
Title: Integrated communication plan for Philadelphia brandAuthor: Moreira, Vera MorgadoLanguage: InglésRepository: 73
-
Title: Increase of new customer registrations by the development of a goal-oriented customer journey and conception for the delivery of pre-sales customer experienceAuthor: Nölle, NikolaiLanguage: InglésRepository: 73Subject: Marketing / Comportamento do consumidor / Target / Venda emocional
-
Title: Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysisAuthor: Gabeur, HortenseLanguage: InglésRepository: 73
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2026 ©. Todos los derechos reservados conforme a la ley 11.723