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Title: With or without emoji?: impact of the use of emojis on online service booking on consumer perceptionAuthor: Xavier, Sílvia Cristina do CarmoLanguage: InglésRepository: 73Subject: Computer mediated communication / Emoji / Booking services / Brand perception / Psicologia social / Preferência do consumidor / Comunicação interativa / Emoção / Texto electrónico / Marca / Domínio/Área Científica::Ciências Sociais::Psicologia / 2700 / 2750 / 3900 / 3920 / 2700 Communication systems / 3900 Consumer psychology
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Title: Socially situated consumer cognition: from oral kinematics to grounded marketingAuthor: Godinho, Sandra Marisa da SilvaLanguage: InglésRepository: 73Subject: Oral kinematics / Embodiment / Situated cognition / Sensory marketing / Grounded marketing / Cinemática oral / Corporalização / Cognição situada / Marketing sensorial / Marketing situado / Domínio/Área Científica::Ciências Sociais::Psicologia / 2330 / 2340 / 3040 / 3920 / 3940 / 2300 Human experimental psychology / 3000 Social psychology / 3900 Consumer psychology
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