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73 (4)

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Author

Barnabé, Andreia Filipa Venâncio Marujo (1)
Del Chiappa, G. (1)
Fernandes, Joana Batista (1)
Langaro, D. (1)
Neves, Hélder António (1)
Rita, P. (1)
Salgueiro, M. F. (1)

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Facebook (4)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
Participation (2)
Rede social (2)
Social media (2)
Affective comitment (1)
Attitude (1)
Awareness (1)

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2020 (4)
2019 (3)
2018 (2)
2017 (1)

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Portugués (1)

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Query: COMMUNICATION TECHNOLOGIES Repository: 73 Subject: Facebook Year: 2020

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1-4 from 4 results (0.013 seconds)

Title: In the eye of the (fire) storm: better safe or sorry?
Author: Neves, Hélder António
Language: Inglés
Repository: 73
Subject: Online firestorm / Social media crisis / Crisis communication / Crisis management / Marketing / Gestão de reclamações / Facebook / Imagem de marca / Comunicação organizacional / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author: Langaro, D. / Salgueiro, M. F. / Rita, P. / Del Chiappa, G.
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth (WoM) / Brand knowledge / Brand relationship / Facebook / Brand page / Awareness / Attitude / Trust / Affective comitment / Participation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Facebook e jornalismo: a interatividade na fanpage do Facebook do jornal Público nas notícias sobre Educação
Author: Fernandes, Joana Batista
Language: Portugués
Repository: 73
Subject: Comunicação / Rede social / Facebook / Interatividade / Jornalismo / Educação / Portugal / Interactivity / Participation / Virtual Social Networks / Domínio/Área Científica::Ciências Sociais

Acceder
Title: The impact of online negative word-of-mouth on consumers in the sports shoes industry
Author: Barnabé, Andreia Filipa Venâncio Marujo
Language: Inglés
Repository: 73
Subject: Word-of-mouth / Negative word-of-mouth / Electronic word-of-mouth / Social media / Gestão de empresas / Marketing relacional / Rede social / Facebook / Indústria do calçado / Marca comercial / Satisfação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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