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73 (2)

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Author

Francisco, Bernardo da Cruz Medeiros (1)
Gonçalves, Raquel Gomes Freire (1)

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Crise (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Gestão de empresas (2)
Brand awareness (1)
Brand management (1)
Communication strategy (1)
Crisis communication (1)
Crisis management (1)
Crisis management plans (1)
Estratégias de comunicação (1)

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Query: COMMUNICATION TECHNOLOGIES Repository: 73 Subject: Crise Language: Inglés

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Title: Crisis communication management: Mcdonald's case study
Author: Francisco, Bernardo da Cruz Medeiros
Language: Inglés
Repository: 73
Subject: Crisis management / Crisis communication / Crisis management plans / Gestão de empresas / Crise / Resolução de problemas / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Brand sabotage: managing social media and reputational crises in utility companies
Author: Gonçalves, Raquel Gomes Freire
Language: Inglés
Repository: 73
Subject: Brand awareness / Social media crises / Utility companies / Online communities and followers / Relational marketing / Reputation / Brand management / Communication strategy / Gestão de empresas / Rede social / Crise / Sector energético / Marketing relacional / Gestão da marca / Estratégias de comunicação / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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