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Query: COMMUNICATION TECHNOLOGIES Repository: 30 Subject: Advertising

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Title: Las narrativas expandidas a través del product placement inverso: el caso de las zapatillas NikeMAG / The expanded narratives through the reverse product placement: the case of NikeMAG shoes
Author: Álvarez Rodríguez, Víctor
Language: Español
Repository: 30
Subject: Narrativa / publicidad / transmedia / product placement / product placement inverso / Narrative / Advertising / Transmedia / Product Placement / Reverse Product Placement

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Title: Humor, publicidad y género: Una aproximación desde las sostenibilidad / Humor, advertising and gender: A sustainable approach
Author: Sanabria Lagar, Cristina
Language: Español
Repository: 30
Subject: Publicidad / género / sostenibilidad / humor / estereotipo / Advertising / gender / sustainability / stereotypes

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Title: Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
Author: Sánchez-Núñez, Pablo / Cobo, Manuel J. / De las Heras-Pedrosa, Carlos / Peláez, José Ignacio / Herrera-Viedma, Enrique
Language: Inglés
Repository: 30
Subject: Advertising / Sentiment analysis / Bibliometrics / Organizations / Registers / Indexes / Computer science / Advertising research / bibliometrics / communication / consumer behavior / emotion understanding / opinion mining / science mapping analysis / SciMAT / sentiment analysis / VOSviewer / Web of Science (WoS)

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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

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