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Title: How much do you really like it: social networking sites' effectiveness as a communication channel for brandsAuthor: Langaro, DanielaLanguage: InglésRepository: 73Subject: Social media / Brand knowledge / Brand relationship / Brand loyalty
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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevanciaAuthor: Calleja Olmedo, IgnacioLanguage: InglésRepository: 30Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes
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Title: Science and rhetoric in a globalizing public sphere: mediating systems of climate change knowledge and actionAuthor: Üzelgün, Mehmet AliLanguage: InglésRepository: 73Subject: Mediating systems / Press / NGOs / Social Representations / Communication / Discourse / Rhetoric / Climate change
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Title: Explore the perception of millennial generation about csr in fashion luxury brandsAuthor: Pinto, Maria Clara LasoLanguage: InglésRepository: 73
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Title: The perception and acceptance of home office in: the information technology industryAuthor: Jablonska, Marta ElzbietaLanguage: InglésRepository: 73
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Title: Improved strategies for speaker segmentation and emotional state detectionAuthor: Lopez Otero, PaulaLanguage: InglésRepository: 33
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Title: Portuguese cultural standards from Thai perspectiveAuthor: Cirne, Ganjanawan GrabgraigaewLanguage: InglésRepository: 73Subject: Cross-cultural management / Cultural standards / Portugal / Thailand
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Title: A study about E-WOM on an economic crisis context : the case of telecommunicationsAuthor: Ferreira, Hugo Miguel FidalgoLanguage: InglésRepository: 73Subject: Marketing / Brand preference / Network industry / Reputation
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