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Query: COMMUNICATION TECHNOLOGIES Document Type: Tesis Language: Inglés Year: 2014 Year: 2013

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Title: Brand redefinition and communication plan for Grândola
Author: Calado, Miguel Jesus Rito
Language: Inglés
Repository: 73
Subject: Brand management / Destination branding / Place marketing / Communication strategy / Gestão de marca / Marketing de locais e estratégia de comunicação

Acceder
Title: Communication plan for the nonprofit organization ACREDITAR in Coimbra
Author: Ramalho, Filipa Daniela Oliveira
Language: Inglés
Repository: 73
Subject: Nonprofit organizations / Communication plan / Social marketing / Acreditar in Coimbra / Organizações sem fins lucrativos / Plano de comunicação / Marketing social / Acreditar em Coimbra

Acceder
Title: Albufeira: a proposal for brand redefinition and communication plan
Author: Martins, Celso Alves
Language: Inglés
Repository: 73
Subject: Branding management / Destination branding / Communication strategy / Gestão de marca / Marketing territorial / Estratégia de comunicação / Albufeira

Acceder
Title: An integrated communication plan for herdade dos Arrochais
Author: Antão, Raquel Rodrigues
Language: Inglés
Repository: 73
Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing

Acceder
Title: How to use social media to promote portuguese soccer club benfica: social media communication plan season 2013/2014
Author: Jorge, Samuel António Ferreira Antunes Santos
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Social media / Futebol / Sport Lisboa e Benfica / Sports marketing / Soccer

Acceder
Title: Building consumer-brand relationship through mobile marketing
Author: Costa, Heloísa de Jesus
Language: Inglés
Repository: 73
Subject: Mobile marketing / Consumer-brand relationship / Brand experience / Communication value / Relação consumidor-marca / Valor da comunicação / Experiência de marca

Acceder
Title: The impact of youtube brand’s channels on brand related attitudes: affective commitment, affective brand loyalty and purchase intention
Author: Silva, Mário Guilherme Santos da
Language: Inglés
Repository: 73
Subject: YouTube / Social media / Atitudes relacionadas com a marca / Experiência de marca / Brand attitudes / Brand experience

Acceder
Title: How employee portal contributes for the intangible assets value creation
Author: Mendes, David Santos
Language: Inglés
Repository: 73
Subject: Change management / Strategy map / Benefit management / Intranet / Employee portal / Strategic alignment / Collaboration / Intangible assets / Organizational culture / Gestão de mudança / Mapa estratégico / Gestão de benefícios / Portal de colaborador / Alinhamento estratégico / Colaboração / Ativos intangíveis / Cultura organizacional

Acceder
Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Author: Pinho, Maria Joana Magalhães de
Language: Inglés
Repository: 73
Subject: Models’ age / Purchase intention

Acceder

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