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Title: Factors affecting the big data adoption as a marketing tool in SMEsAuthor: Viloria Silva, Amelec Jesus / Hernández-Fernández, Lissette / Torres Cuadrado, Esperanza Margarita / Mercado Caruso, Nohora Nubia / Rengifo Espinosa, Carlos / Acosta Ortega, Felipe / Hernández P, Hugo / Jimenez Delgado, Genett IsabelLanguage: InglésRepository: 57Subject: Big data / Intention to use / UTAUT / Acceptance of technologies / Resistance to use / Partial least squares
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Title: Understanding smart-speakers adoption in Portugal: a unified theory of acceptance and use of technology applied in the Portuguese consumer marketAuthor: Afonso, Gonçalo Filipe MendesLanguage: InglésRepository: 73
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Title: Computer-assisted audit tools and techniques use: determinants for individual acceptanceAuthor: Pedrosa, Isabel Maria MendesLanguage: InglésRepository: 73Subject: Computer-assisted audit tools and techniques / CAATTs / Unified theory of acceptance / Use of technology / UTAUT / Technology acceptance model / TAM / Theory of reasoned action / TRA / TAM2 / Ferramentas e técnicas informáticas de suporte à auditoria / Ferramentas informáticas de suporte à auditoria / Técnicas de auditoria assistida por computador / TAAC / Teoria unificada da aceitação e uso de tecnologia / Modelo de aceitação de tecnologia / Teoria da «ação refletida»
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Title: Acceptance of blended learning in executive educationAuthor: Dakduk, S. / Santalla-Banderali, Z. / Van der Woude, D.Language: InglésRepository: 21Subject: UTAUT / Blended learning / Executive education / Business education / Technology adoption
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