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Title: Estrategias para reposicionar la marca Sm Colombian Master a nivel nacionalAuthor: Gutiérrez Sánchez, Edgar Andres / Peña Castelblanco, William Alfonso / Suárez Hernández, Luisa FernandaLanguage: DesconocidoRepository: 64Subject: Reposicionamiento / Masterbatch / Pigmentos / Plásticos / Estrategias del desarrollo / Marketing / Marca registrada / Competitividad / Top of mind / Personalization / Plastics
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Title: Modular architecture principles–MAPs: a key factor in the development of sustainable open architecture productsAuthor: Mesa J.A. / Esparragoza I. / Maury H.Language: InglésRepository: 61Subject: Design / Modular architecture principles / Modularity / Open architecture / Personalization / Sustainability / Architecture / Commerce / Computer aided manufacturing / Cost effectiveness / Design for manufacturability / Ecodesign / Flexible manufacturing systems / Product design / Product development / Quality function deployment / Reconfigurable architectures / Sustainable development / Design for manufacturing and assemblies / Life Cycle Assessment (LCA) / Modular architectures / Personalizations / Product development process / Reconfigurable manufacturing system / Life cycle
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Title: FEVERAuthor: Cely Martínez, Luis Sebastián / Nicholls Sanjuan, Julián Andrés / Sánchez Galindo, Andrés AlfonsoLanguage: EspañolRepository: 40Subject: Ropa deportiva / Personalización / Calidad / Tecnología / Prosumidor / Sportwear / Personalization / Quality / Technology / Prosumer / Emprendimiento / Microempresa
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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Como criar valor através da experiência: uma proposta APIVITAAuthor: Serra, Rute Alexandra FonsecaLanguage: PortuguésRepository: 73
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Title: O poder da imagem mediática de Marcelo Rebelo de Sousa: o perfil de um candidato atípicoLanguage: PortuguésRepository: 73Subject: Sousa, Marcelo Rebelo de / Meios de comunicação de massas / Jornalismo político / Política / Populismo / Agenda setting / Audience / Communication / Discourse / Media / Mediatic representation / Mediatization / Personalization / Political pundit / Politics spectacularization / Populism / Telecracy / Television / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Context aware advisor for public transportationAuthor: Ferreira, J. C. / Silva, H. / Afonso, J. A. / Afonso, J. L.Language: InglésRepository: 73
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Title: Caracterización de clientes para la implementación de un modelo de negocio de productos modulares y personalizables en el sector mobiliario de Barranquilla / Characterization of clients for the implementation of a business model of modular and customizable products in the furniture sector in Barranquilla.Author: Anaya Molina, Eduanys Lisseth / Barrios Llanos, Andrés Felipe / De la Cruz Natera, Jose Antonio / Gomez Bonilla, Javier Ricardo / Mantilla Bayter, Maria Luisa / Suarez De la Rosa, Andrés Felipe / Martínez Quintero, María CamilaLanguage: EspañolRepository: 22
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Title: Improving the tourists’ experienceAuthor: Gonçalves, F. / Ferreira, J. C. / Campos, P.Language: InglésRepository: 73Subject: Ambient intelligence / Beacon / Big data / BLE / Internet of Things / Mobile device / Personalization / Social network / Text retrieval / Tourism
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Title: Context-aware information in mobile devicesAuthor: Ferreira, J. C. / Lopes, A. L. / Albuquerque, V.Language: InglésRepository: 73Subject: BLE / Beacon / Mobile Device / Personalization / Context-aware information
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