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Title: Estrategias para reposicionar la marca Sm Colombian Master a nivel nacionalAuthor: Gutiérrez Sánchez, Edgar Andres / Peña Castelblanco, William Alfonso / Suárez Hernández, Luisa FernandaLanguage: DesconocidoRepository: 64Subject: Reposicionamiento / Masterbatch / Pigmentos / Plásticos / Estrategias del desarrollo / Marketing / Marca registrada / Competitividad / Top of mind / Personalization / Plastics
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Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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