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73 (1)

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Cardoso, Eve Alexandra Reyes Pinto (1)

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Repository: 73 Subject: Segmentation Document Type: Tesis Year: 2017 Language: Inglés

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Title: Examining the differences of the internationalization strategies of two of the major brands in the smartphone industry - Apple inc. versus Samsung electronics
Author: Cardoso, Eve Alexandra Reyes Pinto
Language: Inglés
Repository: 73
Subject: Gestão internacional / Indústria das telecomunicações / Telemóvel / Mercado internacional / Estratégias de sucesso / Segmentação do mercado / Análise comparativa / Internationalization / Strategy / Market entry / Segmentation / International approach / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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