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Repository: 73 Document Type: Tesis Subject: CRM Year: 2013

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Title: Árvores de decisão e redes neuronais: aplicação a web mining
Author: Henriques, Marcos André Pais
Language: Portugués
Repository: 73
Subject: Data Mining / Redes Neuronais / Árvores de decisão / CRM / Neural Networks / Decision Trees

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Title: Corporate project: monetizing mobile CRM services in a large scale
Author: Dias, Fábio Ricardo Santos
Language: Inglés
Repository: 73
Subject: Mobile customer relationship management / CRM / Mobile marketing / Gestão de base de dados / Database management

Acceder
Title: Luxury brands and CRM, mutually exclusive? : developing a CRM strategy for Patek Philippe
Author: Weber, Sabrina
Language: Inglés
Repository: 73
Subject: CRM / Luxury brands / CRM strategy / Patek Philippe / Marcas de luxo / Estratégia CRM

Acceder
Title: Gestão de benefícios do CRM: um estudo de caso
Author: Dias, Paulo Edgar Taveira
Language: Portugués
Repository: 73
Subject: Investimentos em SI/TI / Gestão de benefícios / Abordagem de Cranfield / CRM / IS/IT investments / Benefits management / The Cranfield approach

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