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Title: How brand personality, brand identification and service quality influence service brand equityAuthor: Loureiro, S. M. C. / Lopes, R. / Kaufmann, H.R.Language: InglésRepository: 73Subject: Brand equity / Brand identification / Perceived quality / Trust / Brand loyalty / Brand awareness / Brand associations / Brand personality
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Title: A transformation grammar-based methodology for housing rehabilitationAuthor: Eloy, S. / Duarte, J.Language: InglésRepository: 73Subject: Transformation grammar / Shape grammar / Housing rehabilitation / Rules
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Title: Co-operation between large Enterprises (LE'S) and SME's: an approach to overcome the stage internationalization processAuthor: Dias, E. B. / Lopes, D. S.Language: InglésRepository: 73
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Title: A vision-based approach to fire detectionAuthor: Gomes, P. / Santana, P. / Barata, J.Language: InglésRepository: 73Subject: Vision systems / Fire detection / Smart cameras / Computer vision / Object detection / Object tracking
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Title: GerAções Lx: pilot project to decrease ageism and promote a positive self-concept in youngsters and seniorsAuthor: Cunha, F. / Moreira, S. / Rodrigues, R.Language: InglésRepository: 73
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Title: The performance of deterministic and stochastic interest rate risk measures: another question of dimensions?Author: Oliveira, L. / Nunes, J. / Malcato, L.Language: InglésRepository: 73
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Title: The future of english as the global lingua franca in face of the emerging and developing economies: analysis and implications for international managementAuthor: Lenier, CharlieLanguage: InglésRepository: 73
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Title: Not bystanders any longer: social sciences, social responsibility and sustainability research in an emerging revolutionAuthor: Machado, N. / Burns, T. R.Language: InglésRepository: 73Subject: Sustainability / Paradigm shift / Revolution
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Title: The Portuguese fashion consumer’s shopping orientations and channel selection in a multichannel environmentLanguage: InglésRepository: 73Subject: Retalho multi-canal / Setor da moda / TPB / Shopping orientations / Multichannel retailing / Fashion industry
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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelAuthor: Rathjen, KatharinaLanguage: InglésRepository: 73Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor
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