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Repository: 73 Document Type: Tesis

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Title: Desenvolvimento da estratégia de comunicação online de franquias de retalho alimentar: caso Meu Super
Author: Guimarães, Maria Filipa Freitas Xavier
Language: Portugués
Repository: 73
Subject: Comunicação / Marketing / online / Franchising / Retalho alimentar / Communication / Food retail

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Title: A communication plan for the “1 yogurt a day” program
Author: Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language: Inglés
Repository: 73
Subject: Communication plan / Unbranded program / Marketing / Digital communication / Plano de comunicação / Programa unbranded / Comunicação digital

Acceder
Title: Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games
Author: Serra, Ricardo Jorge Ribeiro Santos
Language: Inglés
Repository: 73
Subject: Sports marketing / Football / Marketing plan / Marketing-mix / Marketing desportivo / Futebol / Plano de marketing,

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Title: Avaliação da Espírito Santo Saúde - S.G.P.S., S.A.: análise da contrapartida paga pela fidelidade na oferta pública de aquisição
Author: Pereira, Renato Alexandre Reis
Language: Portugués
Repository: 73
Subject: Modelos de avaliação de empresas / Discounted cash flow / Múltiplos / Oferta pública de aquisição / Prémio de controlo / Equity research / Multiples / Public acquisitions

Acceder
Title: Determinants of price promotion attractiveness in fast moving consumer goods
Author: Grangeio, Maria Sofia Ravara Cary Frade
Language: Inglés
Repository: 73
Subject: Promotional methods / Pricing / Purchase intentions / Consumer behavior / FMCG

Acceder
Title: European inflation-linked bonds: an historical overview and the benefits amid portfolio management
Author: Martins, João Pedro Robalo
Language: Inglés
Repository: 73
Subject: Inflation-linked bonds / European and developed markets / Correlations and portfolio diversification / Asset allocation

Acceder
Title: Kreative acts of strategy (kaos): a business plan for a new type of small consultancy
Author: Wiegers, Nina Silvia
Language: Inglés
Repository: 73
Subject: Branding / Entrepreneurship / Cultural economics / Economic sociology / Economic anthropology / Cultural traits

Acceder
Title: Stock market returns and football match results
Author: Carrilho, João Miguel Mendes
Language: Inglés
Repository: 73
Subject: Football industry / Stock market / News model

Acceder
Title: O reconhecimento de impostos diferidos nas sociedades cotadas na Euronext Lisboa
Author: Malic, Natalia
Language: Portugués
Repository: 73
Subject: IAS12 / Diferenças temporárias / Impostos diferidos / Reconhecimento / Temporary differences / deferred taxes / Recognition

Acceder
Title: O papel da cultura em estratégias de desenvolvimento local dirigidas à requalificação de zonas urbanas demograficamente envelhecidas: estudo de caso focado na freguesia de Miragaia, Porto
Author: Martins, Raquel Ferreira
Language: Portugués
Repository: 73
Subject: Desenvolvimento local / Desenvolvimento integrado / Participação / Cultura / Capital social / Turismo

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