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Title: Sport Lisboa Benfica marketing expansion plan in to the USA for merchandising, specifically of the Offcial JerseyAuthor: Maça, Gonçalo Faustino ClaroLanguage: InglésRepository: 73Subject: Benfica / Sport / Sports equipment / Merchandising / Expansional marketing plan / Sports performance / Sport Lisboa e Benfica / Gestão internacional / Gestão de marketing / Plano de marketing / Equipamento desportivo / Performance / Estados Unidos da América / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: The influence of online social media platforms on the choice of restaurantsAuthor: Santos, Daniela Portugal dosLanguage: InglésRepository: 73
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Title: Main contribution of iconic attractions towards increasing popularity of tourism destinations: an analysis of twitter posts and locationsAuthor: Imanbay, AnelLanguage: InglésRepository: 73
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Title: Operations manager's individual competetencies for mass customizationAuthor: Somià, TatianaLanguage: InglésRepository: 73
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Warehousing and inventory management activities at MusaAuthor: Santos, Catarina Luís da SilvaLanguage: InglésRepository: 73
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Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The influence of culture in international organizationsAuthor: Pereira, Cláudia Sofia MoraisLanguage: InglésRepository: 73
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Title: Portuguese vs international millennials: how do their conflict management styles differAuthor: Ferreira, Ana Sofia TrigoLanguage: InglésRepository: 73
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Title: Using Bourdieu's trilogy of habitus, capital and field to explore the employment experiences of the highly qualified 1,5th generation of chinese immigrants in PortugalAuthor: Jinming ZhuLanguage: InglésRepository: 73
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