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Document Type: Tesis Repository: 73

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Title: Brand reputation and crisis management: Playstation Network case study
Author: Pereira, João Pedro Lebre
Language: Inglés
Repository: 73
Subject: Relações públicas / Reputação / Gestão de crise / Privacidade online / Public relations / Corporate reputation / Crisis management / Online privacy

Acceder
Title: Smart TVs: the new age of television and advertising
Author: Ceriz, João Miguel Costa
Language: Inglés
Repository: 73
Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology

Acceder
Title: Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
Author: Correia, Joana Raquel Gomes
Language: Inglés
Repository: 73
Subject: Country image / COO effects / Portuguese origin of products / Footwear / Imagem do país / Efeitos do país de origem / Origem portuguesa de produtos / Calçado

Acceder
Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder
Title: Portuguese online searching and buying behavior for personal lifestyle products and services
Author: Cabrita, Inês Rubio
Language: Inglés
Repository: 73
Subject: e-Commerce / Buying behavior / Searching behavior / Online marketing / Comportamento de compra / Comportamento de busca de informação / Marketing online

Acceder
Title: L'Oréal Professionnel Homme: redefining the market with a new extension
Author: Fonseca, Inês Martins dos Santos Fidalgo
Language: Inglés
Repository: 73
Subject: Brand extension / Male grooming / Professional male market / Communication plan

Acceder
Title: How can companies use social media to increase their business?
Author: Brimbela, Frederico
Language: Inglés
Repository: 73
Subject: Social-media / Social-networks / Cloud computing / Web 2.0

Acceder
Title: Satisfação no emprego: o impacto da educação
Author: Almeida, Filipa Marina Alves de
Language: Portugués
Repository: 73
Subject: Sobre-educação / Satisfação no emprego / Qualidade no trabalho / Análise estatística / Análise dimensional / Over-education / Job satisfaction / Job quality / Statistical analysis / Econometric analysis

Acceder
Title: Situações, trajectos e percepções de discriminação de imigrantes brasileiros e cabo-verdianos no mercado de trabalho em Portugal
Author: Grilo, Marta Évora dos Santos de Oliveira
Language: Portugués
Repository: 73
Subject: Brasileiros / Categoria socioprofissional / Cabo-verdiano / Mercado de trabalho / Nacionalidade / Discriminação / Brazilian / Socio-professional category / Cape verdeans / Labor market / Nationality / Discrimination

Acceder
Title: Outsourcing em customer service: o futuro já presente na externalização de tarefas: estudo de caso
Author: Ferreira, Cristina Paula Marques
Language: Portugués
Repository: 73
Subject: Empresa serviços / Compromissos / Cultura empresa / Qualificações / Outsoursing / Company services / Appointments / Business culture / Qualification

Acceder

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