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Title: The decision making process of consumers in relation to private labels: the specific case of yogurts in PortugalLanguage: InglésRepository: 73Subject: Private labels / Store brands / Retailers / Consumers
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Title: The relationships between portuguese banks and their customers in a recessionary contextAuthor: Nunes, Paulo Filipe FigueiredoLanguage: InglésRepository: 73Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca
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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelAuthor: Rathjen, KatharinaLanguage: InglésRepository: 73Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor
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Title: Albufeira: a proposal for brand redefinition and communication planAuthor: Martins, Celso AlvesLanguage: InglésRepository: 73
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Title: Science and rhetoric in a globalizing public sphere: mediating systems of climate change knowledge and actionAuthor: Üzelgün, Mehmet AliLanguage: InglésRepository: 73Subject: Mediating systems / Press / NGOs / Social Representations / Communication / Discourse / Rhetoric / Climate change
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Title: Foreign exchange speculation with FX futures due to changes in key interest rates after the financial crisis of 2007/2008Author: Schöffel, Martin HeinrichLanguage: InglésRepository: 73Subject: Foreign exchange / Futures / Key interest rates / Financial crisis
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Title: “Lógica da batata” restaurant business planLanguage: InglésRepository: 73Subject: Plano de negócio / Estratégias / Plano de marketing / Restauração / Business plan / Strategy / Marketing plan / Catering
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Title: Developing a business intelligence initiative in higher educationAuthor: Pinheiro, Marta Raquel FerreiraLanguage: InglésRepository: 73
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Title: Attaining sustainable competitive advantages while delivering an undifferentiated service: the resource: based view of the firm applied to a portuguese audit companyAuthor: Salvado, Bruna Eduarda RatoLanguage: InglésRepository: 73
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