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Title: Social media: a new channel of communication for luxury brands' customer relation strategyAuthor: Merlio, HortenseLanguage: InglésRepository: 73Subject: Gestão de marketing / Meios de comunicação de massas / Estratégias de marca / Relação produtor-consumidor / Motivação do consumidor / Social media marketing / Fashion luxury brands / Profit seeking / CRM Customer relationship management / Marketing de media social / Marcas de moda de luxo / Busca de lucros / Relacionamento com o cliente / Domínio/Área Científica::Ciências Sociais
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Title: Social media as a communication tool for small and medium enterprises: lessons learned on best practices for companies with limited budgetAuthor: Barata, Joana AmaroLanguage: InglésRepository: 73Subject: Small and medium enterprises / Digital marketing / Social media / Best practices / Marketing digital / PME Pequenas e Médias Empresas / Rede social / Boas práticas / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The influence of social media communication on consumer's attitudes and behavioral intentions concerning brand-sponsored eventsAuthor: Schivinsky, B / Langaro, D. / Shaw, C.Language: InglésRepository: 73
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Title: Construir y comunicar un “nosotras” feminista desde los medios sociales. Una reflexión acerca del “feminismo del hashtag” / Constructing and communication a feminist “We” in social media. A reflection about the “hashtag feminism”Author: Caro Castaño, LucíaLanguage: EspañolRepository: 30Subject: Feminismo / activismo / Twitter / Facebook / medios sociales / activism / Feminism / social media
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Title: How much do you really like it: social networking sites' effectiveness as a communication channel for brandsAuthor: Langaro, DanielaLanguage: InglésRepository: 73Subject: Social media / Brand knowledge / Brand relationship / Brand loyalty
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Title: Las plataformas de comercio electróncio y su política de comunicación en las redes sociales / E-commerce platforms and their communication policy in social networksAuthor: Bernabéu Díaz, Juan JoséLanguage: EspañolRepository: 72
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Title: La formación para la gestión de las redes sociales en los grados de comunicación en España y su adecuación a las competencias demandadas por las organizaciones / Mariché Navío Navarro, Laura González Díez, Belén Puebla Martínez. / Education for the management of social networks in communication degrees in Spain and its suitability for skills demanded by organizationsLanguage: Sin EspecificarRepository: 18
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Title: Redes sociales académicas : presencia y actividad en Academia.edu y ResearchGate de los investigadores en comunicación de las universidades gallegas / Academic social networks : presence and activity in Academia.edu and ResearchGate of communication researchers of the Galician universitiesLanguage: EspañolRepository: 33
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Title: Las causas sociales al servicio de la creatividad: estudio de casos en la comunicación publicitaria / Social causes at the service of creativity: study of cases in publicity communicationAuthor: Oneto González, GemaLanguage: EspañolRepository: 30
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