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Query: INFORMATION THEORY" Year: 2015 Repository: 73 Language: Inglés

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Title: Colourless, tasteless, and odourless: the impact of bottled water brand personality on consumer behaviour
Author: Amador, Marta Alexandra Ribeiro
Language: Inglés
Repository: 73
Subject: Personalidade da marca / Congruência da auto-imagem / Intenção de compra / Satisfação / Brand personality / Self-image congruity / Purchase intention / Satisfaction

Acceder
Title: Determinants of adoption of new mobile services: an integrated consumer value perspective
Author: Borges, Mónica Amâncio da Silva
Language: Inglés
Repository: 73
Subject: Mobile TV / Uses and gratifications / Consumer value / Technology adoption / Marketing de serviços / Tecnologia da informação / Televisão / Telecomunicação / Rede móvel / Comportamento do consumidor

Acceder
Title: Surgeon doctors performance appraisal system: a case study of Z Hospital in Guangzhou
Author: Zijie, Mai
Language: Inglés
Repository: 73
Subject: Comprehensive hospital / Surgicaldoctor / Performance indicator / Performance appraisal / Avaliação do desempenho em hospitais / Indicadores de desempenho dos médicos-cirurgiões

Acceder
Title: The relative impact of customer and technology orientations on innovation and export performance
Author: Hortinha, Paula
Language: Inglés
Repository: 73
Subject: Strategic orientations / Innovation / Export performance / Contingency perspective / PLS / Orientação estratégica / Inovação / Desempenho de exportação / Perspectiva de contingência

Acceder
Title: A transaction cost approach to the choice of oversight governance structures at the United Nations: the case of the inquiry committee into the oil-for-food programme scandal
Author: Veiga, Maria do Rosário
Language: Inglés
Repository: 73
Subject: Transaction cost economics / United Nations / Oil-for-Food Program / International Organizations / Public sector / Internal oversight / Internal audit / Ethics

Acceder
Title: Dual identification and intergroup relations: the role of superordinate category relevance
Author: Moura, Beatriz Lloret Alves de
Language: Inglés
Repository: 73
Subject: Saliência / Identidade dupla / Identidade social / Auto-categorização / Salience / Dual identities / Social identity / Self-categorization

Acceder
Title: To whom do we communicate? stage tailoring and framing of health messages in the promotion of fruit and vegetable intake
Author: Godinho, Cristina Isabel Albuquerque
Language: Inglés
Repository: 73
Subject: Mensagens de saúde / Adaptação ao estádio / Enquadramento da mensagem / Consumo de frutas e vegetais / Health messages / Message tailoring / Message framing / Fruit and vegetable intake

Acceder
Title: Business development concept: creation of a supermarket without plastic packaging in Portugal
Author: Wind, Jessica
Language: Inglés
Repository: 73
Subject: Business concept development / Entrepreneurship / Packaging / Plastic / Competitor analysis / Marketing plan / Empreendedorismo / Acondicionamento / Embalagem / Plástico / Análise da concorrência / Plano de marketing

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: Business plan: Homestel Lisbon Boutique Hostel
Author: Gouveia, Joana Isabel Gonçalves
Language: Inglés
Repository: 73
Subject: Business plan / Hostel / Flashpacker / Backpacking / International tourism / Plano de negócio / Turismo internacional

Acceder

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