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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelAuthor: Rathjen, KatharinaLanguage: InglésRepository: 73Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor
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Title: Albufeira: a proposal for brand redefinition and communication planAuthor: Martins, Celso AlvesLanguage: InglésRepository: 73
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Title: Science and rhetoric in a globalizing public sphere: mediating systems of climate change knowledge and actionAuthor: Üzelgün, Mehmet AliLanguage: InglésRepository: 73Subject: Mediating systems / Press / NGOs / Social Representations / Communication / Discourse / Rhetoric / Climate change
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Title: Foreign exchange speculation with FX futures due to changes in key interest rates after the financial crisis of 2007/2008Author: Schöffel, Martin HeinrichLanguage: InglésRepository: 73Subject: Foreign exchange / Futures / Key interest rates / Financial crisis
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Title: “Lógica da batata” restaurant business planLanguage: InglésRepository: 73Subject: Plano de negócio / Estratégias / Plano de marketing / Restauração / Business plan / Strategy / Marketing plan / Catering
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Title: Developing a business intelligence initiative in higher educationAuthor: Pinheiro, Marta Raquel FerreiraLanguage: InglésRepository: 73
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Title: Attaining sustainable competitive advantages while delivering an undifferentiated service: the resource: based view of the firm applied to a portuguese audit companyAuthor: Salvado, Bruna Eduarda RatoLanguage: InglésRepository: 73
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Title: Modularity, service co-creation and business model approaches in a logistics service providerAuthor: Morins, Andreia Sofia CardeiraLanguage: InglésRepository: 73
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Title: The effects of an economic downturn on portuguese families purchase and consumption: an application to the tourism sectorLanguage: InglésRepository: 73Subject: Economic downturn / Consumption / Purchase / Tourism / Crise económica / Consumo / Compra / Turismo
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