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Query: COMMUNICATION TECHNOLOGIES Year: 2014 Year: 2013 Repository: 73

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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service
Author: Soares, Andrea Loureiro
Language: Inglés
Repository: 73
Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia

Acceder
Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intention
Author: Pinho, Maria Joana Magalhães de
Language: Inglés
Repository: 73
Subject: Models’ age / Purchase intention

Acceder
Title: Narrativas não lineares no jornalismo: há novas linguagens nos meios digitais interativos?
Author: Crespo, Miguel Ângelo de Sousa
Language: Portugués
Repository: 73
Subject: Jornalismo / Narrativa / Multimédia / Interatividade / Hipermédia / Internet / Comunicação / Journalism / Storytelling / Interactivity / Hipermedia / Comunication

Acceder
Title: Brand extensions : a marketing plan for the launching of a tea product line applied to Luso
Author: Santos, João Paulo Coelho dos
Language: Inglés
Repository: 73
Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá

Acceder
Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Author: Knaul, Philip
Language: Inglés
Repository: 73
Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive

Acceder
Title: WHERE2GO
Author: Veronesi, Tommaso Matteo Ferreira Barbosa
Language: Portugués
Repository: 73
Subject: Smartphones / Gps / Georeferênciação / Plano de marketing / Plano de negócios

Acceder
Title: Marketing relacional no futebol português Sport Lisboa e Benfica e Sporting Clube de Portugal, que lugar ocupa nas suas estratégias de comunicação?
Author: Rodrigues, Luísa Mariana
Language: Portugués
Repository: 73
Subject: Marketing / Cliente/consumidor / Futebol / Emoção / Customer / Football / Emotion

Acceder
Title: Understanding performance evaluation processes: what employees perceive and how they react
Author: Barroca, Bernardo Miguel Tavares
Language: Inglés
Repository: 73
Subject: Performance evaluation / Procedural fairness / Favoritism / Political behavior / Organizational citizenship behavior / Clarity of the role over the processes / Avaliação de desempenho / Justiça procedimental / Favoritismo / Comportamentos políticos / Comportamentos de cidadania organizacional / Clareza do papel nos processos

Acceder
Title: Moedas complementares na América Latina: contributo para o debate sobre a multiplicidade monetária
Author: Schwambach, Roberta
Language: Portugués
Repository: 73
Subject: Moedas complementares / América Latina / Movimentos sociais / Economia solidária / Teoria da complexidade / Complementary currencies / Latin America / Solidarity economy / Complexity theory / Social moviments

Acceder
Title: Organizational evolution of China’s third-front enterprises: cases study on Aosheng Group
Author: Dong, Guo
Language: Inglés
Repository: 73
Subject: Organizational evolution / Third-front enterprises / Case study / Military-civilian integration / Evolução organizacional / Empresas da Terceira-Frente / Estudo de casos / Integração militar e civil

Acceder

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