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Query: COMMUNICATION TECHNOLOGIES Repository: 73 Document Type: Tesis Language: Inglés

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Title: How to use social media to promote portuguese soccer club benfica: social media communication plan season 2013/2014
Author: Jorge, Samuel António Ferreira Antunes Santos
Language: Inglés
Repository: 73
Subject: Marketing desportivo / Social media / Futebol / Sport Lisboa e Benfica / Sports marketing / Soccer

Acceder
Title: Digital communication plan for Renault Twizy
Author: Campanha, Mafalda Isabel Biga
Language: Inglés
Repository: 73
Subject: Sector automóvel / Veículos elétricos / Alianças estratégicas / Perfil do consumidor / Automobile sector / Electric vehicles / Strategic alliances / Consumer’s profile

Acceder
Title: A digital communication plan for Quiksilver, Portugal
Author: Uttrup, Emilie Bekhoj
Language: Inglés
Repository: 73
Subject: Digital media / Marketing plan / Social media / Sports apparel / Plano de marketing / Marketing mix / Equipamento desportivo / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context
Author: Vilas Boas, Ana Filipa Mesquita
Language: Inglés
Repository: 73
Subject: B2B / Personalised content / Interactive content / Online relationship / Gestão de marketing / Comércio eletrónico / TICTIC -- Tecnologias da informação e comunicação / Estratégias de comunicação / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Study of customer’s perceptual antecedents of value and attitude toward electronic marketing communication tools (e-mail and SMS): an application to the tourism industry
Author: Almeida, Daniel da Costa R. F. de
Language: Inglés
Repository: 73
Subject: E-mail / SMS / Attitude / SEM

Acceder
Title: Men and women's attitudes towards the use of gender marketing in advertising and communication
Author: Germanaud, Chloé
Language: Inglés
Repository: 73
Subject: Marketing / Estratégias de comunicação / Género / Comportamento do consumidor / Publicidade / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: An exploratory study towards development of a new communication strategy for IBS
Author: Silvano, Aldo-Marco F.
Language: Inglés
Repository: 73
Subject: Service marketing / Strategic marketing / Word-of-mouth advocacy / ISCTE-IUL Business School

Acceder
Title: Social media as a communication tool for small and medium enterprises: lessons learned on best practices for companies with limited budget
Author: Barata, Joana Amaro
Language: Inglés
Repository: 73
Subject: Small and medium enterprises / Digital marketing / Social media / Best practices / Marketing digital / PME Pequenas e Médias Empresas / Rede social / Boas práticas / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: How much do you really like it: social networking sites' effectiveness as a communication channel for brands
Author: Langaro, Daniela
Language: Inglés
Repository: 73
Subject: Social media / Brand knowledge / Brand relationship / Brand loyalty

Acceder
Title: Improved planning and resource management in next generation green mobile communication networks
Author: Gonçalves, Luís Carlos Barruncho dos Santos
Language: Inglés
Repository: 73
Subject: 5G / Traffic offload / Traffic steering / Carbon neutrality / Optimization / Efficiency / Planning / Subscriber behaviour / Advanced analytics / Neutralidade de carbono / DenseNets / Direcionamento de tráfego / Otimização / Eficiência / Planeamento / Comportamento subscritores / Analítica avançada / Fundamentos de telecomunicações / Rede móvel / Inovação tecnológica / Estudo de eficiência / Comportamento do consumidor / Redução das emissões de gases / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias

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