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73
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Abias, Severina Alice
(1)
Abreu, António Miguel Vaz Carvalho de Lemos
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(1)
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Year:
2016
Year:
2015
Document Type:
Tesis
Repository:
73
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Title:
Maximização de vendas e priorização ao cliente como resposta aos downsizings comerciais na indústria farmacêutica
Author:
Pereira, Jorge Miguel do Couto Salvador
Language:
Portugués
Repository:
73
Subject:
Indústria farmacêutica
/
Gestão de clientes
/
Reorganização da força de vendas
/
Direção comercial
/
Pharmaceutical industry
/
Customer segmentations
/
Reorganization of the sales force
/
Commercial direction
Acceder
Title:
Impact of real exchange rate volatility on foreign direct investment inflows in Brazil
Author:
Martins, José Filipe de Sousa
Language:
Inglés
Repository:
73
Subject:
Foreign direct investment
/
Real effective exchange rate volatility
/
Brazil
/
ARDL Models
/
Investimento direto estrangeiro
/
Volatilidade da taxa de câmbio real efectiva
/
Brasil
/
Modelos ARDL
Acceder
Title:
Exploring motivational value preferences among different occupations in Portugal
Author:
Zheng, Shanshan
Language:
Inglés
Repository:
73
Acceder
Title:
New brands & new bands: o marketing e a gestão no lançamento de uma nova banda independente
Author:
Conceição, João Pedro Rodrigues Lima Mestre da
Language:
Portugués
Repository:
73
Subject:
Música
/
Marketing estratégico
/
Gestão estratégica
/
Lançamento de novos produtos
/
Music
/
Strategic marketing
/
Strategic business management
/
New product launch
Acceder
Title:
Desenvolvimento da estratégia de comunicação online de franquias de retalho alimentar: caso Meu Super
Author:
Guimarães, Maria Filipa Freitas Xavier
Language:
Portugués
Repository:
73
Subject:
Comunicação
/
Marketing
/
online
/
Franchising
/
Retalho alimentar
/
Communication
/
Food retail
Acceder
Title:
A communication plan for the “1 yogurt a day” program
Author:
Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
Unbranded program
/
Marketing
/
Digital communication
/
Plano de comunicação
/
Programa unbranded
/
Comunicação digital
Acceder
Title:
Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games
Author:
Serra, Ricardo Jorge Ribeiro Santos
Language:
Inglés
Repository:
73
Subject:
Sports marketing
/
Football
/
Marketing plan
/
Marketing-mix
/
Marketing desportivo
/
Futebol
/
Plano de marketing,
Acceder
Title:
Avaliação da Espírito Santo Saúde - S.G.P.S., S.A.: análise da contrapartida paga pela fidelidade na oferta pública de aquisição
Author:
Pereira, Renato Alexandre Reis
Language:
Portugués
Repository:
73
Subject:
Modelos de avaliação de empresas
/
Discounted cash flow
/
Múltiplos
/
Oferta pública de aquisição
/
Prémio de controlo
/
Equity research
/
Multiples
/
Public acquisitions
Acceder
Title:
Determinants of price promotion attractiveness in fast moving consumer goods
Author:
Grangeio, Maria Sofia Ravara Cary Frade
Language:
Inglés
Repository:
73
Subject:
Promotional methods
/
Pricing
/
Purchase intentions
/
Consumer behavior
/
FMCG
Acceder
Title:
European inflation-linked bonds: an historical overview and the benefits amid portfolio management
Author:
Martins, João Pedro Robalo
Language:
Inglés
Repository:
73
Subject:
Inflation-linked bonds
/
European and developed markets
/
Correlations and portfolio diversification
/
Asset allocation
Acceder
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