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41-50 from 206 results
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Title: With or without emoji?: impact of the use of emojis on online service booking on consumer perceptionAuthor: Xavier, Sílvia Cristina do CarmoLanguage: InglésRepository: 73Subject: Computer mediated communication / Emoji / Booking services / Brand perception / Psicologia social / Preferência do consumidor / Comunicação interativa / Emoção / Texto electrónico / Marca / Domínio/Área Científica::Ciências Sociais::Psicologia / 2700 / 2750 / 3900 / 3920 / 2700 Communication systems / 3900 Consumer psychology
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Title: Consumers using social media: impact on companies’ reputationAuthor: Alturas, B. / Oliveira, L.Language: InglésRepository: 73Subject: Social networks / Business reputation / Companies reputation / Social media users / Consumers
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Title: Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approachAuthor: Fino, Fábia Patrícia FidalgoLanguage: InglésRepository: 73Subject: Virtual reality / Artificial intelligence / Customer experience / Integrated marketing communications / Marketing / Estratégias de marketing / Realidade virtual / Inteligência artificial / Imagem de marca / Motivação do consumidor / Fidelidade à Marca / Processo de decisão / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M30 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Animation and adults: between the virtual and social realityAuthor: Cruz, M. / Oliveira, A. / Esmerado, J.Language: InglésRepository: 73Subject: Animation / Technology / Adults / Virtual reality / Social reality
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Title: Why do we love the Lion King? Perception of animation among young adultsAuthor: Cruz, M. / Oliveira, A. / Esmerado, J. / Alturas, B.Language: InglésRepository: 73Subject: Animation / Technology / Young adults / Virtual reality / Social reality
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Title: Fashion brands communicating and interacting in Instagram: a netnography approachAuthor: Loureiro, S. M. C. / Serra, J. / Guerreiro, J.Language: InglésRepository: 73Subject: Fashion brands / Online communication / Instagram / Netnography
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Title: Managing imperfection in requirements: a method and a jigsaw puzzle metaphorAuthor: Pinto-Albuquerque, M. / Rashid, A.Language: InglésRepository: 73Subject: Requirements / Communication / Team work / Stakeholders / Imperfection / Conflict detection / Jigsaw puzzle metaphor / Empirical evaluation
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Title: The effect of emotions on brand recall by gender using voice emotion response with optimal data analysisAuthor: Wang, W.-C. / Pestana, M. H. / Moutinho, L.Language: InglésRepository: 73
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Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spiritAuthor: Almeida, Júlio Miguel MoreiraLanguage: InglésRepository: 73Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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