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Query: COMMUNICATION TECHNOLOGIES Repository: 73 Year: 2013 Language: Inglés

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Title: Does South Africa have the potential to emerge as an attractive outsourcing-offshoring destination for information and technology services?
Author: Milev, Idaki
Language: Inglés
Repository: 73
Subject: South Africa / Outsourcing/offshoring / Information and technology services / Information technology and communication industry / África do Sul / Serviços de tecnologias de informação / Informação / Telecomunicações e tecnologias encontra

Acceder
Title: Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case
Author: Karunamoorthy, S / Selvarasu, A. / Filipe, J.
Language: Inglés
Repository: 73
Subject: CSR advertising / Print advertising / CSR communication / Green advertising / Cause related marketing ads

Acceder
Title: Oliveira da Serra plot placement: case study
Author: Júlio, Bianca Brecha
Language: Inglés
Repository: 73
Subject: Communication / Media / Product Placement / Olive oil / Comunicação / Azeite

Acceder
Title: The effects of product placement, in films, on the consumer's purchase intentions
Author: Barroso, Nuno Alexandre Gaspar da Silva Oliveira
Language: Inglés
Repository: 73
Subject: Product placement / Communication / Purchase intentions / Experimental study / Comunicação / Intenções de compra / Estudo experimental

Acceder
Title: The planning and creation of an e-learning and recreational platform for seniors
Author: Freitas, Ricardo de
Language: Inglés
Repository: 73
Subject: E-learning / Seniors / Active aging / Ambient assisted living / Interface design / Lifelong learning / Information and communication technology / Idosos / Vida activa / Interface do utilizador / Aprendizagem ao longo da vida / Tecnologias de informação e comunicação

Acceder
Title: Diesel: reinforcing the brand with a new product
Author: Lencastre, Joana Prieto Afonso de Neville e
Language: Inglés
Repository: 73
Subject: Gestão de marca / Extensão de marca / Identidade de marca / Comunicação de marca / Cuidados pessoais masculinos / Branding / Brand extension / Brand identity / Brand communication / Men’s grooming

Acceder
Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder
Title: L'Oréal Professionnel Homme: redefining the market with a new extension
Author: Fonseca, Inês Martins dos Santos Fidalgo
Language: Inglés
Repository: 73
Subject: Brand extension / Male grooming / Professional male market / Communication plan

Acceder
Title: Building consumer-brand relationship through mobile marketing
Author: Costa, Heloísa de Jesus
Language: Inglés
Repository: 73
Subject: Mobile marketing / Consumer-brand relationship / Brand experience / Communication value / Relação consumidor-marca / Valor da comunicação / Experiência de marca

Acceder
Title: Participatory community involvement in planning processes of building project - a social psychological approach
Author: Lima, M. L. / Moreira, S. / Marques, S.
Language: Inglés
Repository: 73
Subject: Conservation ecological behavior / Public participation / Dam / Communication with local communities / Inclusive approach

Acceder

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