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Repository: 73 Year: 2015 Language: Inglés

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Title: Case-study on price setting of beer
Author: Leite, Pedro Rui Ortins
Language: Inglés
Repository: 73
Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias

Acceder
Title: Portuguese consumers’ perceptions of corporate social responsibility
Author: Beito, Sérgio Filipe Tinoco
Language: Inglés
Repository: 73
Subject: Responsabilidade social empresarial / Perceções dos consumidores / Domínios de responsabilidade social / Comportamento do consumidor / Corporate Social Responsibility / Consumer perception / Corporate Social Responsibility Dimensions / Consumer behaviour

Acceder
Title: Applying relationship marketing to enhance nação capoeira’s market performance
Author: Droste, Jana Viktoria
Language: Inglés
Repository: 73
Subject: Construção de relacionamento de longo prazo / Marketing relacional / Pequena Empresa / Indústria do desporto / Building long-term relationships / Relationship Marketing / Small Company / Sports Industry

Acceder
Title: How to motivate managers for CSR?: commitment to CSR by transformational leadership in meetings
Author: Wabitsch, Vanessa Vivian
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Transformational leadership / Meetings / Motivation

Acceder
Title: How different chocolate brands influence our chocolate perception and buying behavior?
Author: Mitrovic, Jelena
Language: Inglés
Repository: 73
Subject: Chocolate brands / Chocolate consumption / Chocolate perception / Chocolate industry / Marcas de chocolate / Consumo de chocolate / Percepção de chocolate / Indústria de chocolate

Acceder
Title: Industry classification benchmark and industries’ predictive ability
Author: Yu, Yingwen
Language: Inglés
Repository: 73
Subject: Industry classification benchmark / Predictive abilities / Industrial lags / Industrial correlation

Acceder
Title: Profiling users’preferences with text mining
Author: Costa, Pedro Proença D'Almeida Bonifácio
Language: Inglés
Repository: 73
Subject: Text mining / Open source

Acceder
Title: Governmental budgetary reporting systems in the European Union: is the accounting basis relevant for the deficit reliability?
Author: Jesus, M. A. / Jorge, S.
Language: Inglés
Repository: 73
Subject: Budgetary accounting and reporting / Central government deficit/surplus / Governmental accounting / National accounts / Domínio/Área Científica::Ciências Sociais::Ciências Políticas

Acceder
Title: Grocery consumer relational perceptions: in green consumption context / A perceção do consumidor numa ótica relacional no contexto do consumo de produtos verdes
Author: Gonçalves, M. / Menezes, J. / Marques, C.
Language: Inglés
Repository: 73
Subject: Consumer perceived value / Relational satisfaction / Environmentally sustainable consumption / Segmentation

Acceder
Title: Coastal vulnerabilities under the deliberation of stakeholders: the case of two French sandy beaches
Author: Poumadère, M. / Bertoldo, R. / Idier, D. / Mallet, C. / Oliveros, C. / Robin, M.
Language: Inglés
Repository: 73
Subject: Sandy beach / Stakeholders / France / Climate change adaptation / Noirmoutier / Truc Vert / Domínio/Área Científica::Ciências Naturais::Ciências da Terra e do Ambiente

Acceder

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