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Title: An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tacticsAuthor: Mueller, Margaux JulieLanguage: InglésRepository: 73Subject: Digital marketing / Social media / Storytelling and informational strategy / Creative tactics / Marketing digital / Redes sociais / Estratégia de narrativa e informação / Táticas criativas / Publicidade / Instagram / Engagement / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Environmental best practices of the world largest real estate companies and benefits for shareholdersAuthor: Vaz, PedroLanguage: InglésRepository: 73
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Title: Change or paradigm shift in the swedish preschool?Author: Jönsson, Ingrid / Sandell, Anna / Tallberg-Broman, IngegerdLanguage: InglésRepository: 73Subject: Preschool / Educare / Social investment strategy / Paradigm shift / Pré-escolar / Estratégia de investimento social / Substituição de paradigma / Préscolaire / Stratégie d’investissement social / Changement de paradigme / Enseñanza preescolar / Estrategia de inversión social / Substitución de paradigma
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Title: Operations manager's individual competetencies for mass customizationAuthor: Somià, TatianaLanguage: InglésRepository: 73
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Title: Can I have a life outside my job? A model for work-life conflict predictors and outcomesAuthor: Pereira, Catarina Vicente eLanguage: InglésRepository: 73
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Title: On the mesurement of economic globalization: trade, foregn direct investment, migration and tourismLanguage: InglésRepository: 73Subject: Globalization / Economy / Trade / Migration / Tourism / Foreign direct investment / Indicators / Globalização / Economia / Comércio / Migração / Turismo / Investimento direto estrangeiro / Indicadores
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Title: Work engagement and job performance in military contexts: the moderator role of Individual Orientation to Collectivism (IOC)Author: Yuce, CumhurLanguage: InglésRepository: 73Subject: Analyzing / Perception / Performance effectiveness / Gestão de recursos humanos / Militares / Desempenho organizacional / Engagement / Individualismo / Relações coletivas de trabalho / Socialização / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M12 / M16 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Digital game-based learning as an active learning approach to promote adaptive transferAuthor: Lamas, Miguel Moreira da CunhaLanguage: InglésRepository: 73
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Title: Corporate rebranding on SMEs: an analysis based on a framework appllied to big companies: the case of GreenwishAuthor: Travassos, André MarquesLanguage: InglésRepository: 73
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Title: Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsAuthor: Caetano, Ana Rita AmaralLanguage: InglésRepository: 73Subject: Hospitality / Luxury hotels industry / User-generated content / Facebook / Indústria hoteleira / Marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / Z33 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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