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Document Type: Tesis Language: Inglés Year: 2016

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Title: Tracking ability of global emerging markets exchange traded funds
Author: Ramos, João Pedro Martelo
Language: Inglés
Repository: 73
Subject: Exchange-traded funds / Ajustamento da volatilidade / Tracking error / Mercados emergentes / Volatility adjustment / Emerging markets

Acceder
Title: Analysis of Rubson Aero 360º market strategy
Author: Freitas, Ana Margarida Rodrigues
Language: Inglés
Repository: 73

Acceder
Title: Omnichannel marketing: integration of crm for the UK market
Author: Slater, Philip Liam
Language: Inglés
Repository: 73
Subject: Omni-canal / Satisfação de consumidores / Lealdade / Word-of-mouth / Customer satisfaction / Loyalty / Omnichannel

Acceder
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

Acceder
Title: Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation
Author: Campino, André Lima
Language: Inglés
Repository: 73
Subject: Viral marketing / Provocative content / Humour / Tone of voice / Conteúdo provocatório / Humor / Tom de voz / Marketing viral

Acceder
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: Danone’s CRM program “Alimenta sorrisos”: a development plan
Author: Saiote, Carolina Safara
Language: Inglés
Repository: 73
Subject: Relationship marketing / Customer relationship management / Loyalty program / Gamification / Marketing relacional / Programa de fidelização

Acceder
Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

Acceder
Title: Factors that influence users to take part in WeChat marketing activities
Author: Li, Junying
Language: Inglés
Repository: 73
Subject: WeChat / WeChat marketing / Behavior intention / Technology acceptance model / Intenção de comportamento / Modelo de aceitação tecnológica

Acceder
Title: The public choice in the railway sector: case studies in the Douro region
Author: Lampreia, Pedro Miguel Pinto
Language: Inglés
Repository: 73
Subject: Public choice / Transportation / Railway transportation / Douro region / Escolha pública / Transportes / Transportes ferroviários / Região do Douro

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