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Document Type: Tesis Language: Inglés Year: 2015

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Title: Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP games
Author: Serra, Ricardo Jorge Ribeiro Santos
Language: Inglés
Repository: 73
Subject: Sports marketing / Football / Marketing plan / Marketing-mix / Marketing desportivo / Futebol / Plano de marketing,

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Title: Determinants of price promotion attractiveness in fast moving consumer goods
Author: Grangeio, Maria Sofia Ravara Cary Frade
Language: Inglés
Repository: 73
Subject: Promotional methods / Pricing / Purchase intentions / Consumer behavior / FMCG

Acceder
Title: European inflation-linked bonds: an historical overview and the benefits amid portfolio management
Author: Martins, João Pedro Robalo
Language: Inglés
Repository: 73
Subject: Inflation-linked bonds / European and developed markets / Correlations and portfolio diversification / Asset allocation

Acceder
Title: Kreative acts of strategy (kaos): a business plan for a new type of small consultancy
Author: Wiegers, Nina Silvia
Language: Inglés
Repository: 73
Subject: Branding / Entrepreneurship / Cultural economics / Economic sociology / Economic anthropology / Cultural traits

Acceder
Title: Stock market returns and football match results
Author: Carrilho, João Miguel Mendes
Language: Inglés
Repository: 73
Subject: Football industry / Stock market / News model

Acceder
Title: Tracking ability of global emerging markets exchange traded funds
Author: Ramos, João Pedro Martelo
Language: Inglés
Repository: 73
Subject: Exchange-traded funds / Ajustamento da volatilidade / Tracking error / Mercados emergentes / Volatility adjustment / Emerging markets

Acceder
Title: Analysis of Rubson Aero 360º market strategy
Author: Freitas, Ana Margarida Rodrigues
Language: Inglés
Repository: 73

Acceder
Title: Omnichannel marketing: integration of crm for the UK market
Author: Slater, Philip Liam
Language: Inglés
Repository: 73
Subject: Omni-canal / Satisfação de consumidores / Lealdade / Word-of-mouth / Customer satisfaction / Loyalty / Omnichannel

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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

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Title: Dollarshaveclub.com - a case study on how can the brand tone of voice enable a startup to become a viral sensation
Author: Campino, André Lima
Language: Inglés
Repository: 73
Subject: Viral marketing / Provocative content / Humour / Tone of voice / Conteúdo provocatório / Humor / Tom de voz / Marketing viral

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