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Query: COMMUNICATION TECHNOLOGIES Language: Inglés Year: 2012 Repository: 73

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Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder
Title: L'Oréal Professionnel Homme: redefining the market with a new extension
Author: Fonseca, Inês Martins dos Santos Fidalgo
Language: Inglés
Repository: 73
Subject: Brand extension / Male grooming / Professional male market / Communication plan

Acceder
Title: Participatory community involvement in planning processes of building project - a social psychological approach
Author: Lima, M. L. / Moreira, S. / Marques, S.
Language: Inglés
Repository: 73
Subject: Conservation ecological behavior / Public participation / Dam / Communication with local communities / Inclusive approach

Acceder
Title: Remote channels as an opportunity in redesigning Portuguese banks’ business model – an empirical study in Lisbon metropolitan area
Author: Jesus, S. / Filipe, J.
Language: Inglés
Repository: 73
Subject: Portuguese banking sector / Internet banking / Remote channels / Self-service technologies

Acceder
Title: Innovation and economic growth in Europe in the first decade of the new millennium - panel data analysis of the Lisbon strategy’s impact
Author: Diogo, Susana Andreia Marques
Language: Inglés
Repository: 73
Subject: Economic growth / Innovation / Lisbon Strategy / R&D / Crescimento económico / Inovação / Estratégia de Lisboa / I&D

Acceder
Title: Moment Generating Function for the Rigorous Performance Assessment of Direct-Detection Baseband OFDM Communication Systems
Author: Rebola, J. L. / Cartaxo, A. V. T.
Language: Inglés
Repository: 73
Subject: Direct-detection receivers / Moment generating function / Optical communications / Orthogonal frequency division multiplexing (OFDM)

AccederAcceder
Title: Information and communication technology adoption for business benefits: a case analysis of an integrated paperless system
Author: Caldeira, M. / Serrano, A. / Quaresma, R. / Pedron, C. / Romão, M.
Language: Inglés
Repository: 73
Subject: Health care information systems / Benefits management / Paperless systems

Acceder
Title: An exploratory study towards development of a new communication strategy for IBS
Author: Silvano, Aldo-Marco F.
Language: Inglés
Repository: 73
Subject: Service marketing / Strategic marketing / Word-of-mouth advocacy / ISCTE-IUL Business School

Acceder
Title: Digital communication plan for Renault Twizy
Author: Campanha, Mafalda Isabel Biga
Language: Inglés
Repository: 73
Subject: Sector automóvel / Veículos elétricos / Alianças estratégicas / Perfil do consumidor / Automobile sector / Electric vehicles / Strategic alliances / Consumer’s profile

Acceder
Title: Communication strategies for NGO: the Rotary Club case
Author: José, Susana Silva
Language: Inglés
Repository: 73
Subject: Communication / NGO / Service clubs / Rotary / Comunicação / ONG / Clubes de serviço

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