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Title: What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruityAuthor: Duarte, Joana GomesLanguage: InglésRepository: 73
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Title: The positive impact of product range optimization in the private label of a multinational retail companyLanguage: InglésRepository: 73Subject: Retail / Private label brands / Relationship marketing / Advocacy / Attachment / Credibility / Image / Familiarity / Marketing relacional / Venda a retalho / Imagem de marca / Valor da marca / Otimização / Ferramentas estratégicas / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Negotiation for the middle east: a comparative study of cultures and the construction of a negotiation framework for portuguese in KuwaitAuthor: Ferreira, Pedro Miguel das NevesLanguage: InglésRepository: 73Subject: Portugal / Kuwait / Negotiation / Culture / Cultural dimensions / Negociação / Gestão de processos de negócio / Agricultura / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / C78 / D74 / L14 / C Mathematical and quantitative methods / D Microeconomics / L Industrial organization
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Title: The impact of e-government strategy on economic growth and social developmentAuthor: Gustova, DariaLanguage: InglésRepository: 73
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Title: Impact of European monetary policy on bank equity pricesAuthor: Almeida, João Guilherme deLanguage: InglésRepository: 73
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Title: Zara's case study: the strategy of the fast fashion pioneerLanguage: InglésRepository: 73Subject: Fast Fashion / Marketing / Strategy / Generations of consumer / Estratégias de marketing / Indústria têxtil / Moda / Comportamento do consumidor / Comércio eletrónico / Geração / Caso pedagógico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L1 / L81 / M31 / J Labor and demographic economics / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: TPOs in a changing environment : the case of the norwegian TPO Innovation NorwayAuthor: Rezende, Deborah CoelhoLanguage: PortuguésRepository: 73
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Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
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