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Query: INFORMATION SYSTEMS" Year: 2012 Language: Inglés Repository: 73

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Title: The effects of celebrity endorsement on consumers purchasing intentions
Author: Carvalho, António Filipe Esteves Miguel de
Language: Inglés
Repository: 73
Subject: Celebrity endorsement / Purchase intentions / Endosso de celebridades / Intenções de compra

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Title: Cash-flow at risk
Author: Pires, Bruno Tiago Pimenta Machado
Language: Inglés
Repository: 73
Subject: Cash-flow at risk / Net worth at risk / Equity/total assets / Capital structure / Autonomia financeira / Estrutura financeira

Acceder
Title: Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Author: Pena, Patrícia Neto
Language: Inglés
Repository: 73
Subject: Brand identity / Country of origin effetcs / Nation branding / Identidade da marca / Efeitos do país de origem / Marketing territorial

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Title: How does web 2.0 influence marketing
Author: Henriques, Pedro Montalvão
Language: Inglés
Repository: 73
Subject: Business value / Technology / Lifestyle / Networking / Valor de negócios / Tecnologia / Estilo de vida / Trabalho em rede

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Title: Cognitive polyphasia in the reception of legal innovations for biodiversity conservation
Author: Mouro, C. / Castro, P.
Language: Inglés
Repository: 73

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Title: A collaborative framework for browser games development
Author: Pena, Jorge
Language: Inglés
Repository: 73
Subject: Games / Browser games / Open source / Open content / Creative commons / Collaboration / Jogos / Jogos no browser / Código aberto / Conteúdo aberto / Colaboração

Acceder
Title: Networks and opportunistic urban design: a strategy for regeneration of public spaces in Lisbon
Author: Guerreiro, Rosália / Eloy, Sara / Guarda, Israel / Lopes, Pedro Faria
Language: Inglés
Repository: 73
Subject: Urban design / Self-organization / Pedestrian / Networks / Space syntax / Bottom-up

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Title: How credit rating agencies influence the stock markets : event study
Author: Branco, João Belo
Language: Inglés
Repository: 73
Subject: Credit ratings / Event studies / Abnormal returns / Efficient market theory / Classificação de risco de crédito / Estudo de eventos / Retornos anormais / Teoria da eficiência de mercado

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Title: The art of fighting back: dissertation on business leader's comebacks after a career setback
Author: Pimenta, David João Domingues
Language: Inglés
Repository: 73
Subject: Leadership / Professional career setback / Reaction to failure / Returning to professional success / Liderança / Contrariedades na carreira profissional / Reacção ao fracasso / Regresso ao sucesso profissional

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Title: Company growth of interieur mediterran: business plan about the opening of a stationary retail store
Author: Tosch, Mario
Language: Inglés
Repository: 73
Subject: Startups / Business plan / Home decoration market / Multichannel

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