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Title: Online marketing communication for a small guesthouse: applied to the case of pension sonntagAuthor: Sonntag, Janna EvaLanguage: InglésRepository: 73Subject: Hospitality / Social media / Product review / Social network
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Title: A Markov chain analysis of emotional exchange in voice-to-voice communication: testing for the mimicry hypothesis of emotional contagionAuthor: Lopes, M. / Navarro, J. / Caetano, A. / Junça Silva, A.Language: InglésRepository: 73
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Title: Performance of channel codes in wireless communication systems using efficient simulationAuthor: Sebastião, P. J. A. / Cercas, F. / Cartaxo, A. V. T.Language: InglésRepository: 73
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Title: Men and women's attitudes towards the use of gender marketing in advertising and communicationAuthor: Germanaud, ChloéLanguage: InglésRepository: 73
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Title: How much do you really like it: social networking sites' effectiveness as a communication channel for brandsAuthor: Langaro, DanielaLanguage: InglésRepository: 73Subject: Social media / Brand knowledge / Brand relationship / Brand loyalty
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Title: Information and communication technology adoption for business benefits: a case analysis of an integrated paperless systemAuthor: Caldeira, M. / Serrano, A. / Quaresma, R. / Pedron, C. / Romão, M.Language: InglésRepository: 73
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Title: Between old broadcast media and new networked media: materiality and media consumption practicesAuthor: Damásio, M. J. / Henriques, S. / Silva, M. T. da / Pacheco, L. / Brites, M. J.Language: InglésRepository: 73
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Title: Technological innovation in banking services: an exploratory analysis to perceptions of the front office employeeAuthor: Reis, J. / Ferreira, F. / Monteiro Barata, J.Language: InglésRepository: 73
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Title: O valor económico e social da informação no quadro da sociedade em redeAuthor: Moreno, José Carlos MouraLanguage: PortuguésRepository: 73Subject: Sociedade em rede / Informação / Valor económico / Valor social / Mass media / Novos media / Modelos de negócio / Network society / Information / Economic value / Social value / New media / Business model
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Title: Evolutionary patterns and development prospects for e-government: a Delphi-based approach to perceptions of the administrative agentAuthor: Ferreira, F. A. F. / Marques, C. S. E. / Reis, M. M. / Ferreira, N. C. M. Q. F. / Çipi, A.Language: InglésRepository: 73
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