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Title: A videovigilância e o direito à privacidade do trabalhadorAuthor: Dias, Cátia Alexandra HortaLanguage: PortuguésRepository: 73
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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicinesLanguage: InglésRepository: 73Subject: Medicine type / Consumer behaviour / Branding
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Title: Narrativas não lineares no jornalismo: há novas linguagens nos meios digitais interativos?Author: Crespo, Miguel Ângelo de SousaLanguage: PortuguésRepository: 73Subject: Jornalismo / Narrativa / Multimédia / Interatividade / Hipermédia / Internet / Comunicação / Journalism / Storytelling / Interactivity / Hipermedia / Comunication
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Title: Brand extensions : a marketing plan for the launching of a tea product line applied to LusoAuthor: Santos, João Paulo Coelho dosLanguage: InglésRepository: 73Subject: Marketing plan / Brand extension / Launching / Healthy consumer / Tea / Plano de marketing / Lançamento de extensões de marca / Consumidor saudável / Chá
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Title: A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketingAuthor: Knaul, PhilipLanguage: InglésRepository: 73Subject: Multisensory-marketing / Point of sale / Experiential study / Automotive
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Title: WHERE2GOLanguage: PortuguésRepository: 73Subject: Smartphones / Gps / Georeferênciação / Plano de marketing / Plano de negócios
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Title: Marketing relacional no futebol português Sport Lisboa e Benfica e Sporting Clube de Portugal, que lugar ocupa nas suas estratégias de comunicação?Author: Rodrigues, Luísa MarianaLanguage: PortuguésRepository: 73
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Title: Understanding performance evaluation processes: what employees perceive and how they reactAuthor: Barroca, Bernardo Miguel TavaresLanguage: InglésRepository: 73Subject: Performance evaluation / Procedural fairness / Favoritism / Political behavior / Organizational citizenship behavior / Clarity of the role over the processes / Avaliação de desempenho / Justiça procedimental / Favoritismo / Comportamentos políticos / Comportamentos de cidadania organizacional / Clareza do papel nos processos
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Title: Re-designing a go-to-market strategy to Portugal Telecom's Telecare ServiceAuthor: Soares, Andrea LoureiroLanguage: InglésRepository: 73Subject: Ageing / Elderly / Health / Telecare / Strategy / Portugal Telecom / Envelhecimento / Seniores / Saúde / Teleassistência / Estratégia
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Title: Fashion and beauty advertising models’ age and its impact on over 50 female consumers’ purchase intentionAuthor: Pinho, Maria Joana Magalhães deLanguage: InglésRepository: 73Subject: Models’ age / Purchase intention
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