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57 (21)

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Cabello Eras, Juan José (3)
Amelec, Viloria (2)
Mercado Caruso, Nohora Nubia (2)
Nieto Bernal, Wilson (2)
Pineda Lezama, Omar Bonerge (2)
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Silva, Jesús (2)
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Big data (2)
Cloud computing (2)
FAHP (2)
Renewable energy (2)
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Acceptance of technologies (1)
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Agile methodology (1)
Anaerobic digestion (1)

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2020 (18)
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Query: COMMUNICATION TECHNOLOGIES Language: Inglés Document Type: Preprint Repository: 57

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Title: Factors affecting the big data adoption as a marketing tool in SMEs
Author: Viloria Silva, Amelec Jesus / Hernández-Fernández, Lissette / Torres Cuadrado, Esperanza Margarita / Mercado Caruso, Nohora Nubia / Rengifo Espinosa, Carlos / Acosta Ortega, Felipe / Hernández P, Hugo / Jimenez Delgado, Genett Isabel
Language: Inglés
Repository: 57
Subject: Big data / Intention to use / UTAUT / Acceptance of technologies / Resistance to use / Partial least squares

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