Refine your Search
Author
- Caetano, Ana Rita Amaral (1)
- Cavalli, Federico (1)
- Cola, Maria Teresa Guiomar Espada Saião (1)
- Correia, Francisco Maria de Almeida Tavares Pio (1)
- Costa, Ana Mafalda Ricardo Morgado (1)
- Costa, Mariana Falcão Correia Cabral da (1)
- Dias, Mariana Barbosa Valdez (1)
- Drumond, Daniel Sousa (1)
- Evangelista, Filipa Loja Gomes Ferreira (1)
- Gonçalinho, David José do Carmo Chalbert Cardeira (1)
Subject
- M31 (22)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (21)
- Marketing (16)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (15)
- Comportamento do consumidor (8)
- M37 (8)
- Estratégias de marketing (7)
- Store atmosphere (5)
- L Industrial organization (4)
- Customer experience (3)
21-22 from 22 results
(0.01 seconds)
-
Title: Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsAuthor: Caetano, Ana Rita AmaralLanguage: InglésRepository: 73Subject: Hospitality / Luxury hotels industry / User-generated content / Facebook / Indústria hoteleira / Marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / Z33 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
-
Title: Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyAuthor: Menezes, Inês FurtadoLanguage: InglésRepository: 73Subject: Youtubers / Brand Awareness / Purchase Intention / Brand Loyalty / Marketing / Estratégias de marketing / Rede social / Marca / Comportamento do consumidor / Lideres de opinião / Influência social / Reconhecimento da Marca / Intenção de Compra / Lealdade da marca / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2025 ©. Todos los derechos reservados conforme a la ley 11.723