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281-290 from 688 results
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Title: Competitive strategies and strategic groups under scrutiny in the portuguese automotive industryAuthor: Olaio, André MesquitaLanguage: InglésRepository: 73
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Title: Social commerce: how should portuguese companies invest in it?Author: Macedo, André Neto RodeiaLanguage: InglésRepository: 73Subject: Social media / E-commerce / Social commerce / F-commerce / Redes sociais / Comércio electrónico
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Title: Marketing and institutional factors in the voluntary adoption of corporate social responsibility reporting: the case of global reporting initiativeAuthor: Bicho, MartaLanguage: InglésRepository: 73
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Title: Challenges and strategies for entry into the sports nutrition market in Portugal: a case studyAuthor: Correia, Arnaldo AndréLanguage: InglésRepository: 73
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Title: Determinants of emerging technology commercialization: evidence from MEMS technologyAuthor: Wang ChunboLanguage: InglésRepository: 73Subject: MEMS / Emerging technology / Commercialization / Determinants / Novas tecnologias / Tecnologia da informação / Biotecnologia / China / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M11 / O33 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: Exploring university students’ engagement in learning through gamification, transmedia and virtual realityAuthor: Angelino, Fernando José de AiresLanguage: InglésRepository: 73Subject: Student engagement / Higher education / Experience economy / Virtual reality / Gamification / Transmedia / S-O-R framework / Comprehensive literature review / Envolvimento do estudante / Ensino superior / Economia de experiência / Realidade virtual / Gamificação / Estrutura S-O-R / Revisão abrangente da literatura / Gestão da inovação / Educação / Aprendizagem / Novas tecnologias / Ferramentas computacionais / Engagement / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / I23 / M Business administration and business economics - Marketing - Accounting - Personnel economics / I Health, education, and welfare
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Title: Predictive analysis in healthcareAuthor: Gonçalves, Filipe da SilvaLanguage: InglésRepository: 73
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Title: Corporate project: monetizing mobile CRM services in a large scaleAuthor: Dias, Fábio Ricardo SantosLanguage: InglésRepository: 73
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Title: Impact of mobile health technology adoption on service quality and patient satisfactionAuthor: Jin ChenhuiLanguage: InglésRepository: 73Subject: Service quality / Patient satisfaction / Mobile health technology / SERVEQUAL / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / I12 / M Business administration and business economics - Marketing - Accounting - Personnel economics / I Health, education, and welfare
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Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleAuthor: Nobre, Pedro Augusto AlbanoLanguage: InglésRepository: 73Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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