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Repository: 73 Year: 2012 Year: 2013

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Title: European Accountig Review: o perfil da investigação em contabilidade na Europa
Author: Ribeiro, Juliana de Lima Chalegre
Language: Portugués
Repository: 73
Subject: Contabilidade / Jornais e revistas / Investigação / Afiliação dos autores

Acceder
Title: Determinants of capital structure and financial crisis impact: evidence
Author: Proença, Pedro Miguel Correia
Language: Inglés
Repository: 73
Subject: Capital structure / Financial crisis / SMEs Small and Medium Enterprises / Clustersanalysis / Estrutura de capital / Crise financeira / PME Pequenas e Médias Empresas / Análise de clusters / Portugal

Acceder
Title: A atividade profissional dos docentes dos institutos superiores politécnicos portugueses: envolvimento em atividades de investigação e transferência e valorização económica do conhecimento
Author: Dias, Ana Patrícia Carneiro de Sousa
Language: Portugués
Repository: 73
Subject: Institutos politécnicos / Docentes do ensino politécnico / Investigação e desenvolvimento / Transferência e valorização económica do conhecimento / Polytechnic institutes / Polytechnic teachers / Research and development / Transfer and economic valorisation of knowledge

Acceder
Title: How to reach moviegoers: inbound vs. outbound tools in film marketing
Author: Molnár, Zita
Language: Portugués
Repository: 73
Subject: Inbound marketing / Filmes / Redes sociais / Público cinematográfico / Motion pictures / Social media / Moviegoers

Acceder
Title: University students: buying behavior of books and illegal copy market
Author: Abreu, Sofia Rodrigues Brito
Language: Portugués
Repository: 73
Subject: Book / College students / Illegal copy / E-books / Livros / Estudantes do ensino superior / Cópia ilegal

Acceder
Title: Communication plan for a social solidarity service: the case of CAIS Association
Author: Gomes, Rui Bastos
Language: Portugués
Repository: 73
Subject: Marketing communications / Social marketing / Communication plan / CAIS Association / Comunicação de marketing / Marketing social / Plano de comunicação / Associação CAIS

Acceder
Title: Wonka chocolate case study: managing a brand created through reverse product placement
Author: Andrade, Rita Alexandra Pereira Parente de
Language: Inglés
Repository: 73
Subject: Wonka / Premium / Extensão de linha / Reverse product placement / Chocolate / Line extension

Acceder
Title: Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Author: Pena, Patrícia Neto
Language: Inglés
Repository: 73
Subject: Brand identity / Country of origin effetcs / Nation branding / Identidade da marca / Efeitos do país de origem / Marketing territorial

Acceder
Title: Creation of an integrated tasting plan in hypermarkets
Author: Oliveira, Marisa Figueiredo de
Language: Inglés
Repository: 73
Subject: Tasting actions / Retailing / Promotion / Merchandising / Shopper trends

Acceder
Title: Os determinantes da avaliação da qualidade de serviço no sector funerário português
Author: Sá, Patrícia Alexandra Fernandes de
Language: Portugués
Repository: 73
Subject: Mercado funerário / Expectativas / Qualidade do serviço / Portugal / Funeral market / Service expectations / Service quality

Acceder

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