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Title: In-company project: an integrated communication plan to increase the usage of the e-floater sharing service in LisbonAuthor: Hofrichter, JannickLanguage: InglésRepository: 73
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Title: What characteristics do Sporting CP members perceive for the next board president?Author: Saraiva, Francisco Martins BaçãoLanguage: InglésRepository: 73Subject: Sports marketing / Sports consumers / Relationship marketing / Leadership and political marketing / Liderança e marketing político / Marketing desportivo / Marketing relacional / Consumidor do desporto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / Z20 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Ourogal's international expansion planLanguage: InglésRepository: 73Subject: International marketing / International expansion plan / Olive Oil / United arab emirates / Premium segment / Gourmet segment / Direct export / Multiple decision criteria analysis / Marketing internacional / Plano de expansão internacional / Azeite / Segmento premium / Segmento gourmet / Exportação direta / Análise de decisão multi-critério / Emirados Árabes Unidos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M16 / M31
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Title: Riding the wave of the emerging surf market: business plan for the implementation of the surf accessories brand “Escudo”Author: Geisler, KatiaLanguage: InglésRepository: 73
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Title: Psychological detachment from work during off-job time: a relationship with job demands and resourcesAuthor: Paulino, Jéssica Isabel RosaLanguage: InglésRepository: 73Subject: Psychological detachment / Job resources / Job demands / Organizational effectiveness / Personal traits / Distanciamento psicológico / Recursos do trabalho / Exigências do trabalho / Eficiência organizacional / Características pessoais / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / O15 / Y40 / O Economic development, innovation, technological change, and growth / Y Miscellaneous categories
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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Empirical research on tax havens: years 2008 to 2018Author: Miranda, Ana SuseteLanguage: InglésRepository: 73Subject: Tax havens / Tax avoidance / Tax evasion / Research / Paraísos fiscais / Elisão fiscal / Evasão fiscal / Investigação / Finanças / Investigadores / Perfil / Publicação científica / Bibliometria / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / H26 / F23 / M41 / H Public economics / F International economics / M Business administration and business economics - Marketing - Accounting - Personnel economics
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