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Title: How college students in China view brand experience, brand personality and brand love: moderate effect of product involvementAuthor: Yuan JingLanguage: InglésRepository: 73Subject: Brand personality / Brand experience / Brand love / Product involvement / Marketing / Marca / Comportamento do consumidor / Satisfação do consumidor / Tomada de decisão / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Liberté, Égalité, Fraternité?: how different conceptions of laïcité and threat perception motivate dehumanization of Muslims and vote choices among (ir)religious majorities in FranceAuthor: Latasa, MargotLanguage: InglésRepository: 73
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Title: Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogsAuthor: Ying ZhouLanguage: InglésRepository: 73Subject: Influencer marketing / EWOM / Weibo / Online restaurant review / Marketing de influenciadores / Revisão online de restaurantes / Marketing / Rede social / Influência social / Comportamento do consumidor / Visualização da informação / Cognição / Restaurante / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The financial impact on the growth of Solvay with the acquisition of Cytec Industries, inc.Author: Santos, João Gonçalo FerreiraLanguage: InglésRepository: 73
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Title: Business plan of a sensorial museumAuthor: Sousa, Rita ReisLanguage: InglésRepository: 73Subject: Business Plan / Business Valuation / Plano de negócios / Tecnologia / Turismo / Video-mapping / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L83 / M10 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: (Trans)forming queer in migration narratives: the case of russian gender/sexually nonconforming migrants in BerlinAuthor: Solntseva, SvetlanaLanguage: InglésRepository: 73
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Title: Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wingsAuthor: Brito, David CoelhoLanguage: InglésRepository: 73Subject: Sports sponsorship / Brand equity / Brand purchasing intention / Brand recommendation / Patrocínio no desporto / Valor da marca / Intenção de compra da marca / Recomendação da marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M16 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Measuring patients' quality of life and the perceived quality in long term care servicesAuthor: Cabrita, Tatiana da CostaLanguage: InglésRepository: 73Subject: Perceived service quality / Health-related quality of life / Overall well-being / Long-term care / Qualidade percebida do serviço / Qualidade de vida relacionada com a saúde / Bem-estar geral / Cuidados continuados integrados / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Spice-it.up: team-cooking experienceAuthor: Afat, PelinLanguage: InglésRepository: 73Subject: Business plan / Entrepreneurship / Coaching / Restaurant / Plano de negócios / Empreendedorismo / Treinamento / Restaurante / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M20 / L26 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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