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Document Type: Tesis Language: Inglés Year: 2012

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Title: Wonka chocolate case study: managing a brand created through reverse product placement
Author: Andrade, Rita Alexandra Pereira Parente de
Language: Inglés
Repository: 73
Subject: Wonka / Premium / Extensão de linha / Reverse product placement / Chocolate / Line extension

Acceder
Title: Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Author: Pena, Patrícia Neto
Language: Inglés
Repository: 73
Subject: Brand identity / Country of origin effetcs / Nation branding / Identidade da marca / Efeitos do país de origem / Marketing territorial

Acceder
Title: Creation of an integrated tasting plan in hypermarkets
Author: Oliveira, Marisa Figueiredo de
Language: Inglés
Repository: 73
Subject: Tasting actions / Retailing / Promotion / Merchandising / Shopper trends

Acceder
Title: Mali's incumbent privatization : sale of 51% equity interest on Sotelma to a private investor
Author: Reis, Margarida Marques dos
Language: Inglés
Repository: 73
Subject: Sotelma / Privatization / Mali / Valuation / Privatização / Avaliação

Acceder
Title: (Eu) somos lived experience of pregnancy and medicalization
Author: Luca, Francesca de
Language: Inglés
Repository: 73
Subject: Pregnancy / Embodiment / Medicalization / Phenomenology / Gravidez / cuidados de saúde / Imaginário social

Acceder
Title: Technical, financial and environmental evaluation of 4G long term evolution: advanced with femtocell base stations
Author: Vaz, Filipe José Antunes Silva Moreno
Language: Inglés
Repository: 73
Subject: Femtocell / Carbon footprint / Heterogeneous network / Environmental sustainability / Cost analysis / Split spectrum / Common spectrum / Deployment / Capacity / Long term evolution – advanced, carbon sequestration / 4G / Pegada ambiental / Rede heterogénea / Sustentabilidade ambiental / Análise de custos / Alocação espectral co-canal / Alocação espectral separada / Implementação / Capacidade / Long term evolution – avançado, sequestro de carbono

Acceder
Title: Activision Blizzard: consolidation movements in a maturing videogame industry and value creation
Author: Martins, Rafael Tiago Duarte
Language: Inglés
Repository: 73
Subject: Mergers and acquisitions / Consolidation / Videogame industry / Activision Blizzard / Fusões e aquisições / Consolidação / Industria de videojogos

Acceder
Title: Marketing and institutional factors in the voluntary adoption of corporate social responsibility reporting: the case of global reporting initiative
Author: Bicho, Marta
Language: Inglés
Repository: 73
Subject: Corporate social responsibility voluntary reporting / Global reporting initiative / Institutional pressures / Marketing factors / Relatórios voluntários de responsabilidade social das empresas / Pressões institucionais / Factores de marketing

Acceder
Title: What are the economic consequences of the migration and remittances for the Ukraine?
Author: Ostapchuk, Iryna
Language: Inglés
Repository: 73
Subject: Labor migration / Remittances / Economic consequences / Ukraine / Migração laboral / Remessas / Consequências económicas / Ucrânia

Acceder
Title: Portuguese cultural standards from an Austrian perspective
Author: Durão, Inês Cravador
Language: Inglés
Repository: 73
Subject: National culture / Cultural standards / Portugal / Austria / Cultura nacional / Standards culturais

Acceder

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