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Repository: 73 Year: 2013 Document Type: Tesis Language: Inglés

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Title: Smart TVs: the new age of television and advertising
Author: Ceriz, João Miguel Costa
Language: Inglés
Repository: 73
Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology

Acceder
Title: Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
Author: Correia, Joana Raquel Gomes
Language: Inglés
Repository: 73
Subject: Country image / COO effects / Portuguese origin of products / Footwear / Imagem do país / Efeitos do país de origem / Origem portuguesa de produtos / Calçado

Acceder
Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder
Title: Portuguese online searching and buying behavior for personal lifestyle products and services
Author: Cabrita, Inês Rubio
Language: Inglés
Repository: 73
Subject: e-Commerce / Buying behavior / Searching behavior / Online marketing / Comportamento de compra / Comportamento de busca de informação / Marketing online

Acceder
Title: L'Oréal Professionnel Homme: redefining the market with a new extension
Author: Fonseca, Inês Martins dos Santos Fidalgo
Language: Inglés
Repository: 73
Subject: Brand extension / Male grooming / Professional male market / Communication plan

Acceder
Title: How can companies use social media to increase their business?
Author: Brimbela, Frederico
Language: Inglés
Repository: 73
Subject: Social-media / Social-networks / Cloud computing / Web 2.0

Acceder
Title: The impact of the mandatory adoption of international financial reporting standards in Portugal
Author: Anastasova, Tatyana Kostadinova
Language: Inglés
Repository: 73
Subject: Impact of IFRS 1 / International accounting / Accounting choices / Accounting harmonization / Impacto da IFRS 1 / Contabilidade internacional / Opções contabilísticas / Harmonização contabilística

Acceder
Title: Communicating conflict and ambiguity in requirements engineering
Author: Albuquerque, Maria Cabral Diogo Pinto
Language: Inglés
Repository: 73

Acceder
Title: The use of smartphones and mobile devices: understanding the use among gender and different ages
Author: Carvalho, Duarte Menano Figueiredo Pacheco de
Language: Inglés
Repository: 73
Subject: Mobile internet (MI) / Mobile device services (MDS) / Smartphone / Mobile devices (MD) / Use / Internet móvel (MI) / Serviços móveis de dados (MDS) / Dispositivos móveis (MD) / Utilização

Acceder
Title: Determinants of capital structure: the case of PSI-Geral
Author: Tavares, Mariana Jorge
Language: Inglés
Repository: 73
Subject: Capital structure determinants / Leverage ratios / PSI-Geral / Panel data / Determinantes da estrutura de capital / Rácios de endividamento / Dados em painel

Acceder

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