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Query: INFORMATION SYSTEMS" Language: Inglés Document Type: Tesis Year: 2013 Year: 2012

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Title: Digital communication plan for Renault Twizy
Author: Campanha, Mafalda Isabel Biga
Language: Inglés
Repository: 73
Subject: Sector automóvel / Veículos elétricos / Alianças estratégicas / Perfil do consumidor / Automobile sector / Electric vehicles / Strategic alliances / Consumer’s profile

Acceder
Title: L'Oréal Professionnel Homme: redefining the market with a new extension
Author: Fonseca, Inês Martins dos Santos Fidalgo
Language: Inglés
Repository: 73
Subject: Brand extension / Male grooming / Professional male market / Communication plan

Acceder
Title: Bangalore as a brand - is it - BPO outsourcing industry slowing down?
Author: Canário, Lúcia Ferreira
Language: Inglés
Repository: 73
Subject: Outsourcing / India / Prestação de serviços / Offshore / Services delivery

Acceder
Title: Smart TVs: the new age of television and advertising
Author: Ceriz, João Miguel Costa
Language: Inglés
Repository: 73
Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology

Acceder
Title: A collaborative framework for browser games development
Author: Pena, Jorge
Language: Inglés
Repository: 73
Subject: Games / Browser games / Open source / Open content / Creative commons / Collaboration / Jogos / Jogos no browser / Código aberto / Conteúdo aberto / Colaboração

Acceder
Title: The effects of celebrity endorsement on consumers purchasing intentions
Author: Carvalho, António Filipe Esteves Miguel de
Language: Inglés
Repository: 73
Subject: Celebrity endorsement / Purchase intentions / Endosso de celebridades / Intenções de compra

Acceder
Title: Case study: Corticeira Amorim as the ambassador of Portugal’s country-brand
Author: Pena, Patrícia Neto
Language: Inglés
Repository: 73
Subject: Brand identity / Country of origin effetcs / Nation branding / Identidade da marca / Efeitos do país de origem / Marketing territorial

Acceder
Title: Estimation of vineyard water requirements using satellite-based surface energy balance
Author: Carrasco Benavides, Marcos Rodrigo / Ortega Farías, Samuel (Prof. Guía)
Language: Inglés
Repository: 27

Acceder
Title: The effectiveness of regulatory pressure in the context of the financial crisis
Author: Abreu, José Filipe
Language: Inglés
Repository: 73
Subject: Bank / Bank regulation / Regulatory pressure / Financial crisis / Banca / Regulação / Pressão reguladora / Crise financeira

Acceder
Title: The management of trust in PPPs: the case of a post-earthquake psychological rehabilitation program in China
Author: Wang, Tongyan
Language: Inglés
Repository: 73
Subject: China / Saúde pública / Parcerias publico privadas (PPPs) / Confiança / Public health / Public-private partnership (PPPs) / Trust

Acceder

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